Alexis Thabuteau - Head of Digital & eCommerce

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

Resume created on DoYouBuzz

Experiences

Digital Transformation Roadmap: Precision Marketing, eCommerce, Web & U/X Improvements, Tech Stack, GAFAs Relationship
eCommerce (in-house): Journey & U/X, SEO, CRM & Acquisition strategy, Amazon Motors shop Lead
Platform & Web Analytics (Omniture), Data-Driven U/X Personalization (Adobe Target), CX continuous improvement
Data: DMP Management (Cross-Chanel Segmentation), 1st party Data mapping & Activation Use cases (CRM & Media), Data Science practice implementation
Digital Acquisition: Programmatic, SEA/SEO, DCO, Social Media, Listening & Moderation
Management: Team Management (10 people), Agency Management (OMD, Digitas, Ekimetrics, The Social Element, Equancy)