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Alexis Thabuteau

Head of Digital & eCommerce

Alexis Thabuteau
43 years old
Driving License
Lausanne Switzerland
Professional Status
Employed
Open to opportunities
About Me
15 years experience within Marketing, Digital, Advertising/Media fields
Resume created on DoYouBuzz
  • Retail Digital Transformation Strategy
  • Website & Platform Enhancement (Journey, U/X, SEO, CMS Management)
  • eCommerce & marketplaces
  • eCRM (Salesforce)
  • Digital Media & Acquisition (Programmatic)
  • Data & DMP (Salesforce Audience Studio / Krux)
  • Performance & Analytics (Google Analytics, Data Studio, Conductor), Social Listening (Sprinklr)
  • Management: Team Management, Agency Management (Carat, Merkle, Big Group, Play)
  • Digital Transformation Roadmap: Precision Marketing, eCommerce, Web & U/X Improvements, Tech Stack, GAFAs Relationship
  • eCommerce (in-house): Journey & U/X, SEO, CRM & Acquisition strategy, Amazon Motors shop Lead
  • Platform & Web Analytics (Omniture), Data-Driven U/X Personalization (Adobe Target), CX continuous improvement
  • Data: DMP Management (Cross-Chanel Segmentation), 1st party Data mapping & Activation Use cases (CRM & Media), Data Science practice implementation
  • Digital Acquisition: Programmatic, SEA/SEO, DCO, Social Media, Listening & Moderation
  • Management: Team Management (10 people), Agency Management (OMD, Digitas, Ekimetrics, The Social Element, Equancy)
  • Media & Acquisition Strategy: ATL, Paid Digital & Social Media strategy, Influencers strategy
  • Brand Content: ATL advertising content creation
  • Digital Acquisition: SEA, Programmatic & Social Media channels
  • Data / DMP / digital attribution
  • Management: Team Management (4 people), Agency Management (OMD 15 people central team lead)
  • Programmatic Buying: new acquisition channel development (SSP Partnership, Inventory Yield Management, Bidding strategy)
  • eCommerce: key marketplace sellers support (traffic acquisition, eDM, eRetail)
  • Data: 1st party data Audience Clustering, Axciom 3rd party data matching
  • Key Account Management
  • Digital Partnerships

Marketing Executive

V. Agency
2006 to 2008