Alexis Thabuteau

Resume created on DoYouBuzz

Experiences

Retail Digital Transformation Strategy
Website & Platform Enhancement (Journey, U/X, SEO, CMS Management)
eCommerce & marketplaces
eCRM (Salesforce)
Digital Media & Acquisition (Programmatic)
Data & DMP (Salesforce Audience Studio / Krux)
Performance & Analytics (Google Analytics, Data Studio, Conductor), Social Listening (Sprinklr)
Management: Team Management, Agency Management (Carat, Merkle, Big Group, Play)

Digital Transformation Roadmap: Precision Marketing, eCommerce, Web & U/X Improvements, Tech Stack, GAFAs Relationship
eCommerce (in-house): Journey & U/X, SEO, CRM & Acquisition strategy, Amazon Motors shop Lead
Platform & Web Analytics (Omniture), Data-Driven U/X Personalization (Adobe Target), CX continuous improvement
Data: DMP Management (Cross-Chanel Segmentation), 1st party Data mapping & Activation Use cases (CRM & Media), Data Science practice implementation
Digital Acquisition: Programmatic, SEA/SEO, DCO, Social Media, Listening & Moderation
Management: Team Management (10 people), Agency Management (OMD, Digitas, Ekimetrics, The Social Element, Equancy)

Media & Acquisition Strategy: ATL, Paid Digital & Social Media strategy, Influencers strategy
Brand Content: ATL advertising content creation
Digital Acquisition: SEA, Programmatic & Social Media channels
Data / DMP / digital attribution
Management: Team Management (4 people), Agency Management (OMD 15 people central team lead)

Programmatic Buying: new acquisition channel development (SSP Partnership, Inventory Yield Management, Bidding strategy)
eCommerce: key marketplace sellers support (traffic acquisition, eDM, eRetail)
Data: 1st party data Audience Clustering, Axciom 3rd party data matching

Skills

Education

Interests

Head of Digital & eCommerce