Targeting the nation's Hispanic, African-American, and Asian-American populations is no longer a niche marketing activity. Multicultural marketing is now a part of most marketing plans as corporations, organizations, and small-business owners acces this 1.5 trillion-dollar market. In this course, multicultural marketing experts demonstrate how to reach these groups using traditional and innovative methods. Following an overview of market trends, focus on specific ethnic markets (Hispanic, African-American, or Asian-American) and others (gay/lesbian, people with disabilities, and women). Marketing methods covered include advertising, public relations, direct marketing, events planning, community programs, online marketing, and other disciplines.
