The artistic director ensures the design and production in the various fields of applied arts: visual communication, advertising, printed image, photography, illustration, internet, animation, typography, branding, packaging, cinema, video. The artistic director analyzes the orders to which he responds, taking into account all the parameters related to communication and the environment: this involves the development of proposals integrating the consideration of media and the establishment of work methodologies. He develops the artistic direction by ensuring the design part of the project management, then the monitoring of the project management, the direction of creation, and the animation of technical teams. It ensures, in its production activities, the monitoring of production.