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VALERIE CHARRON

Chief Digital Officer

Gestion activité digitale
edition
partenariat
communication
marketing
off-line
Transformation digitale
E-commerce
Developpement ROI
Management d'équipes
En poste Ouverte aux opportunités

VP Marketing, Digital & Lead Generation

INFOPRO DIGITAL
Depuis novembre 2012
  • Group is leading player in the BtoB information media and the first largest network of B2B websites in France- Digital Services: information websites (45), online directories, virtual marketplaces for buying and selling, lead generation patforms- Press & Publishing: 65 trade magazines specialized in manufacturing, automotive, retail, insurance, construction and tourism- Trade Shows & Events:30 trade showsand over 150 special events
  • 2015 turn over : EUROS 300 M – 2 500 employees
  • Define and drive digital marketing strategy to generate leads for following websites
    Tourism: www.bedouk.fr / www.bedouk.com
    Business services: www.tpme.com
    Retail: www.magasin-lsa.fr
    Insurance: www.largusdelassurance.com Tender bid marketplace www.marchesonline.com
  • Develop lead generation activities and new business>> Implement new and efficient marketing channels: SEO, SEA, SMO, Direct marketing, Affiliation, Partnership
  • Deliver ROI performances
  • Manage team of 60 persons
  • mplement Data Management Platform (DMP)