Consulted with sales and marketing on numerous projects to drive market share for identity and access management products in healthcare.
Detailed Description
Key Accomplishments • Managed RFP/RFI responses achieving ±40% win rate including one opportunity that landed the firm’s largest contract • Researched and categorized thousands of accounts to focus sales efforts to drive market share. • Wrote multiple press releases focused on successful client use of products and services. • Earned President’s Recognition Award for superior performance.
Collaborated with CEO and upper management in planning and targeting product launch. Analyzed the healthcare provider market and built an Access database of 6,000 potential target accounts. Mapped out new territories for sales management to restructure efforts to be more account-focused. Researched and analyzed web traffic and opportunity pipeline. Identified areas of concern and recommended solutions.
Developed and improved existing salesforce.com reports and dashboards. Acted as the primary salesforce.com administrator and provided support to sales teams and users. Wrote white papers on technical subjects, created slide presentations and wrote press releases. Supported field representatives through ad-hoc analysis, and by providing data on the competition.
