I’m passionate about advertising! From ideas to implementation I try to stay in touch with what is booming on this subject.
Following up on my various experiences in agencies, as a brand manager assistant for the evian brand and on digital production for 6play (M6 TV Channel), I know I love working on brand's marketing and communication strategies.
I am currently managing Le Studio Graphique des Improductibles team specialized in online and offline content creation as Production Director for 360° tailor made projects.
Creativity is brand's voice and strategy is essential to success !
During the first 18 months, I followed theoretical and practical lectures covering the principles of management with Marketing, Sales, Finance and Communication. I then spent one semester in Mexico followed by one year of work experience in Paris.
During my last year I specialised in International Marketing & Advertising Communication (Master) I also took additional lectures on International Strategic Management, Corporate Social Responsibility and Life Skills Coaching.
I completed group projects related to innovative marketing and advertising strategies:
The augmented reality potentials for communicating
Brand’s stakes in location-based social networking (Foursquare)
Bringing back Lexus to Japan (Advertising agencies competition – Sponsorship / Audiovisual Mapping)
How can companies build a sustainable brand image? (Mitigate green-washing problems)
The aim of this Master is to be able to work on brands' strategy management in a cross-cultural environment. Additional lectures on International Strategic Management, Corporate Social Responsibility and Life Skills Coaching.
