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Sophie SCHROEDER

Direction Marketing opérationnel

Sophie SCHROEDER
62 ans
Permis de conduire
Paris (75015) France
Situation professionnelle
En poste
En recherche active
Présentation
An experienced senior manager with a successful track record in demanding marketing and communication roles in U.S. high-technology corporations.
Proven ability to create new positions, implement change and manage teams in France and internationally.
Fluent in French, English and Italian
5 years’ work experience in London, U.K.
CV réalisé sur DoYouBuzz
  • Since 2016 : Stormshield
    Focus Lead Generation & Operational Senior Marketing Manager All zones
  • 2013-2015: Formerly Arkoon-Netasq (merger further to acquisition by Airbus DS)
    Senior Operational Marketing Manager EMEA
  • 2007-2012 Formerly Arkoon Network Security
    Operational Marketing Manager France (focus Channel Marketing 2010-11)
En savoir +
  • Reporting to MS France Marketing and Communications Director
  • Responsible of all PR activities for Enterprise products (Windows, Office, BackOffice)
  • Ran special initiatives communication programmes (SmartPhone, Trustworthy Computing Inititiave, MS Communities)
  • Drove French PR at Microsoft events (TechEd Copenhague, WinHEC New-York, Office Conference San Francisco).
  • Management of 7 external agents
  • Results: devised analytical and operational dashboards which provided 60% better audience controls. Achieved increase of voice market share in saturated market (Office).
  • 1000 employees, 1,3$ Bn turnover
  • Responsible for marketing delivery of corporate marketing plans
  • Drove the whole communications mix in Southern Europe (trade shows, speaking opportunities, PR, advertising, internal communication)
  • Results: in two years, grew JNPR European events and PR presence by 33% with positive branding and product awareness by 57%
  • Management of 7 collaborators
  • Within the year, won 2 major clients (Cisco Systems and e-book manufacturer Cytale) and headed their corporate and product communications strategies and operations.
  • Managed a team of 3.
  • Hosted by MS product PR agency, team of 5 consultants
  • Responsible for Client products Division PR activities then promoted to also run Enterprise Business products PR.
  • Headed PR launches of 3 Windows versions (NT4, 98 and 2000) and Office versions (97, 98 Mac, 2000)
  • Results: reached 3.6 out of 4 on Microsoft internal satisfaction index rate (over 3 Divisions, 30+ members)
  • Formerly Evian Agencies Ltd, the Danone UK subsidiary was the Number 1 soft drinks manufacturer with 25 employees
  • Supervised a team of 4 administration clerks
  • Teaming up and interfacing with both French Evian and Italian Ferrarelle Sales and Marketing Divisions
  • French Cosmopolitan was the second best-selling brand of publishing group Marie Claire.
  • I started as a coordinator of photo sessions in France and abroad, interfacing with fashion PR agencies, and then became a part-time editor for advertorials.
Training for reaching First aid objectives: 1. To preserve life and thereafter, limb.2. To prevent the condition from worsening.3. To promote recovery.

AGILE Marketing

cOemerge

Octobre 2015 à juillet 2016
Agile Marketing is an approach to marketing that takes its inspiration from Agile Development, that values
  • Responding to change over following a plan
  • Rapid iterations over campaigns
En savoir +

MBA

Ecole nationale des Ponts et Chaussées

Septembre 2004 à juin 2005
Technology Innovation & Entrepreunarial Management

M.A.

Université Paris Sorbonne (Paris IV)

Septembre 1985
French
  • Single Point Of Contact for Marketing Dept.
  • Théâtre
  • Natation
  • Marche