I am a resilient Vietnamese marketer with high responsibility, who is especially obsessed about FMCG. I love engaging in every brand activities and communication campaigns. Cooperate and having fun with my co-workers is a must for me and I love refreshing my energy with people around my working environment. My motto is "be the person you want to meet"; helping my co-workers, maintaining good relationship and encouraging them is part of what I do.
My view on marketing is to always bring value & happiness to the consumer audience through adding extra flavor of creative contents. Branding is more than sale and by giving the consumers value and positive vibes, the company will win their heart and wallet. If you want a unique marketing campaign that brings valuable experiences to the consumers and good results in marketing objectives, then I am the person you are looking for.
Develop and create materials for PR, advertsing, digital launch of new product line
Manage and execute launch campaign in accordance to schedule. Innovate new consumer point of sale tactics.
Detailed Description
Editing PR articles and other administrative tasks.
Achieved smooth warehouse transition for more than 36 SKUs, over 10,000 products
Conduct market research and develop marketing plan for UV Perfect sun care product launch
Successfully briefed, feedback and publish key visual design and over 20 creative material.
Achieved 3000 trials deliveries.
Innovated sub-labels design for 36 SKUs of L'Oreal Paris; executed the project on more than 10,000 skincare products
Company Description
Worked for the legendary brand of L’Oreal Paris, I self-managed the brand activation campaign of Revitalift. Where I conduct market research and analyze market shares, competitors tracking, consumer insights) to prepare for the launch.
