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Son Phạm Thái

  • FMCG
  • Assistant Brand Manager
  • brand content
  • Promotion
  • Adventurous


Professional Status

Open to opportunities

About Me

I am a resilient Vietnamese marketer with high responsibility, who is especially obsessed about FMCG. I love engaging in every brand activities and communication campaigns. Cooperate and having fun with my co-workers is a must for me and I love refreshing my energy with people around my working environment. My motto is "be the person you want to meet"; helping my co-workers, maintaining good relationship and encouraging them is part of what I do.

My view on marketing is to always bring value & happiness to the consumer audience through adding extra flavor of creative contents. Branding is more than sale and by giving the consumers value and positive vibes, the company will win their heart and wallet. If you want a unique marketing campaign that brings valuable experiences to the consumers and good results in marketing objectives, then I am the person you are looking for.


Assitant Brand Manager

Since June 2015
  • Cross-department collaboration to execute promotion scheme.
  • Brief agencies to produce POSMs, trade material, gifts for retail support

Marketing Executive

The Dairy Farm Group
September 2014 to June 2015
  • Manage brand image of Guardian health&beauty stores across Vietnam include: advertising, promotions, PR, digital & social fanpage
  • Cross-department communication to design new promotion scheme for each campaign
  • Manage digital, social, event, creative agencies to achieve deliverables

Marketing Intern

January 2014 to July 2014
  • Develop and create materials for PR, advertsing, digital launch of new product line
  • Manage and execute launch campaign in accordance to schedule. Innovate new consumer point of sale tactics.


Bachelor Of Business Marketing

RMIT University
October 2010 to December 2013

As student in marketing courses, I acquired the knowledge of marketing such as: conduct market research, annual marketing planning, pricing, channel strategy, marketing strategy, consumer understanding and service/marketing management. All the while, working with many real case studies with real companies and clients.


  • Brand Development
    Help increased awareness of Guardian brand through fully-owned and executed media campaign
  • Promotion Scheme Development
  • TVC production
  • Time Management
  • Budgeting


  • Going to exotic places with my colleagues
  • Having fun times with my close friends