Diplômé d'un Master 2 du groupe Montpellier Business School (spécialisation Marketing digital & E-commerce), je recherche un poste en marketing digital (axé SEO & Content Strategy).
Develop and implement annual and quarterly marketing roadmaps, calendars, campaigns, and projects to generate pipeline and revenue.
Collaborate with the Senior Director, Marketing EMEA, to define and manage the marketing budget.
Be responsible for EMEA marketing objectives in France and Switzerland: lead and grow the brand, offline initiatives, and integrated marketing, while working with regional growth leaders to deliver outstanding results and continuously improve channel performance.
Take responsibility for local objectives, milestones, and deliverables to support the global marketing team’s OKRs.
Oversee the optimization and measurement of customer acquisition, cross-sell and up-sell initiatives, as well as remarketing, to generate additional sales and improve retention.
Develop and implement customer marketing activities, including automation programs.
Collaborate with counterparts in other regions to roll out global EMEA campaigns and ensure marketing actions are localized when necessary.
Partner with Product Marketing teams to execute Hospitality product launches.
Collaborate with Growth Marketing teams so that tactical and always-on campaigns effectively engage the FR/CH audience.
Work with Partnership teams to identify co-marketing opportunities, then drive awareness and acquisition through product and distribution partner channels.
Collaborate with the Events team to assess, plan, and execute the Hospitality events and trade show strategy.
Build a strong brand identity and grow awareness through sponsorships and partnerships in the industry and sector.