With 15+ years in B2C and B2B digital marketing, I specialise in product marketing for B2B SaaS and fintech. I combine a strong copywriting background with hands-on experience in positioning, go-to-market strategy and sales enablement.
I’ve worked across key European markets — France, the UK, Spain and Italy — which gives me a solid understanding of how to adapt messaging, packaging and activation to local realities while keeping one coherent European story.
I enjoy working with cross-functional, multicultural teams (Product, Sales, CS, RevOps) to turn customer insight into clear narratives, launches and campaigns that actually drive pipeline and adoption.
Developing a deep understanding of Soldo Products & Solutions and communicating value clearly to internal and external stakeholders
Actively seeking qualitative and quantitative market insights, and circulating core findings across the team to help maintain Soldo's competitive edge
Product positioning and messaging
Coordinating product launches
Fostering collaboration with cross-functional teams including product, legal, sales, CSM, support and strategy to ensure alignment on strategic priorities and direction
Supporting Product Content with benefit-oriented content creation e.g emails, blog posts, landing pages, website content
