With 15+ years in B2C and B2B digital marketing, I specialise in product marketing for B2B SaaS and fintech. I combine a strong copywriting background with hands-on experience in positioning, go-to-market strategy and sales enablement.
I’ve worked across key European markets — France, the UK, Spain and Italy — which gives me a solid understanding of how to adapt messaging, packaging and activation to local realities while keeping one coherent European story.
I enjoy working with cross-functional, multicultural teams (Product, Sales, CS, RevOps) to turn customer insight into clear narratives, launches and campaigns that actually drive pipeline and adoption.
