With 15+ years in B2C and B2B digital marketing, I specialise in product marketing for B2B SaaS and fintech. I combine a strong copywriting background with hands-on experience in positioning, go-to-market strategy and sales enablement.
I’ve worked across key European markets — France, the UK, Spain and Italy — which gives me a solid understanding of how to adapt messaging, packaging and activation to local realities while keeping one coherent European story.
I enjoy working with cross-functional, multicultural teams (Product, Sales, CS, RevOps) to turn customer insight into clear narratives, launches and campaigns that actually drive pipeline and adoption.
Creating and communicating guidelines for processes, tools and partnerships
Developing, improving and monitoring the SEO/ SEA / acquisitions strategy
Creating content to promote the service and enhancing the SEO: news, videos, program descriptions, newsletters, e-mailings…
Monitoring web and social media analytics to fine-tune the marketing efforts (analysis, AB testing, etc.)
Managing the relationship with influencers and journalists
Company Description
Edukys.com is a student loan crowdlending platform based in France. We connect students (age > 18) with individuals who act as lenders, in order to finance their higher education.
