Collaborative, inquisitive, and results-oriented Data Analyst with a proven ability to transform complex datasets into clear, actionable insights. Certified in Tableau and expert in SQL, Power BI and Excel, with a track record of designing automated, interactive dashboards that translate data into narratives and support strategic decision-making for diverse audiences. Skilled at working with cross-functional teams to identify service gaps and deliver data-driven solutions. Committed to equity and diversity and leveraging analytics to fuel social impact and operational excellence within the third sector.
Designing and developing a suite of 100+ automated PowerBI reports that delivered actionable insights to diverse stakeholders, reducing manual reporting overhead by 40% and driving a 25% uplift in data-led decision-making regarding user trends and product performance.
Spearheading a comprehensive data strategy that optimised data collection processes across Data Management System (DMS) and Customer Relationship Management (CRM), improving data accuracy by 35% and manual data reconciliation errors by 60%.
Collaborating with multidisciplinary teams to apply analytical expertise on a product cleansing project that improved data reliability for performance tracking by 40%.
Experience collaborating with the Search Engine Marketing (SEM) team to:
Develop and maintain bespoke Looker Studio performance reports, delivering data-driven insights to key stakeholders to influence marketing spend and strategy.
Automate a competitor analysis template that streamlined organic search benchmarking for 15+ clients per month, improving data integrity via standardised Excel formulas and reallocating 80% of the team’s bandwidth to strategic implementation.
Experience collaborating remotely with a multicultural team based in London to build SEO bespoke strategies across international markets for renowned brands.