Reeve Benaron is the founder of Intrivo, and serves as the company’s co-chief executive officer. His latest undertaking builds upon a long career as an entrepreneur and investor in the business and emerging advertising technology.
After graduating from the University of San Diego, Reeve Benaron was recruited into prelaw. He was with Salomon Smith Barney for more than a decade, becoming the first vice president there. Benaron later co-founded AudienceX, which creates multichannel, data-driven advertising campaigns. He continues to work with AudienceX, for which he has served as chief executive officer.
In 2020, Benaron made a major shift when he founded Intrivo. Benaron is the company’s founder, chief executive officer, and chairman. Intrivo provides healthcare testing for patients, and it’s been essential to the COVID-19 response. The company’s tests have widely been used in both home and point-of-care settings. Benaron continues to help grow this young company. His commitment to Invitro goes beyond merely business, as Benaron sees the company doing true good.
Reeve Benaron has been a devoted supporter of charities, particularly nonprofit medical organizations. He has more than a decade-long relationship with DoctorsVisionCenter, the American Red Cross, and Children First. His primary role with each of these organizations has been to assist in fundraising since he has extensive experience in how for-profit businesses raise capital.
Benaron also has completed coursework at the Yeshiva University of Los Angeles. He has been a longtime supporter of the United Jewish Federation.