20 ans d'expérience dans le marketing digital pharmaceutique
Développe et met en exécution des programmes de marketing digital au niveau global et local à destination des professionnels de santé et des patients sur les marchés mûrs et les marchés émergents (aides de visite digitaux, webinars locaux et internationaux, sites web, applications mobiles, visite médicale à distance, objets connectés...)
Various Leadership Roles (2000–2019), culminating as Global Digital Marketing Director
• Spearheaded Servier’s global digital transformation, scaling from early-stage initiatives to a mature, multi-channel digital ecosystem.
• Directed the rollout of 250+ brand and corporate websites and dozens of mobile apps across therapeutic areas, supporting HCPs and patients worldwide.
• Created and led Servier’s digital competitive intelligence function, leveraging online data to inform global strategy and market insight.
• Drove cross-functional collaboration with Medical, Commercial, and IT to embed digital into the company’s core operations.
• Built and led an international team of digital professionals, fostering innovation and alignment across affiliates.
