Olivier GRYSON - Global head of digital healthcare at Abbott

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Présentation

20 ans d'expérience dans le marketing digital pharmaceutique
Développe et met en exécution des programmes de marketing digital au niveau global et local à destination des professionnels de santé et des patients sur les marchés mûrs et les marchés émergents (aides de visite digitaux, webinars locaux et internationaux, sites web, applications mobiles, visite médicale à distance, objets connectés...)
Pharmacien, diplômé en informatique

CV réalisé sur DoYouBuzz

Expériences

• Own global digital healthcare strategy across 95+ markets, advancing patient-centric, digitally enabled healthcare.

• Accountable for the governance and performance of patient- and HCP-facing digital health assets, spanning technology platforms, content, compliance, and business outcomes globally.

• Ensure digital health initiatives and content ecosystems create sustainable business value, strengthening trust, efficiency, and long-term brand equity.

• Conceived and launched a:care, Abbott’s behavioral science–based ecosystem to improve adherence and outcomes; enabled 100,000+ physicians and supported 1,000,000+ patient app downloads worldwide.

• Set and drive AI-ready health content strategies to improve the visibility and credibility of evidence-based information across AI-driven search and discovery ecosystems (AEO/GEO).

• Oversee global digital platforms and operations (website factory, centralized advertising hub), ensuring scalability, quality, and brand consistency across markets.

• Provide executive oversight on risk management, regulatory compliance, and ethical considerations related to digital and AI-enabled technologies in regulated healthcare.

• Mentor and develop emerging digital leaders; report directly to the DVP, Global Integrated Marketing.

Various Leadership Roles (2000–2019), culminating as Global Digital Marketing Director

• Spearheaded Servier’s global digital transformation, scaling from early-stage initiatives to a mature, multi-channel digital ecosystem.

• Directed the rollout of 250+ brand and corporate websites and dozens of mobile apps across therapeutic areas, supporting HCPs and patients worldwide.

• Created and led Servier’s digital competitive intelligence function, leveraging online data to inform global strategy and market insight.

• Drove cross-functional collaboration with Medical, Commercial, and IT to embed digital into the company’s core operations.

• Built and led an international team of digital professionals, fostering innovation and alignment across affiliates.

Formations

Compétences

Digital Health Strategy

Expert
Digital Governance

Expert
Patient & HCP engagement

Expert

Français

Langue natale

Expert
Anglais

Bilingue

Expert
Allemand

Niveau scolaire

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