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Mitch Goldman

LondonMitch@gmail.com | 0790-316-2802

Mitch Goldman
London United Kingdom
Professional Status
Freelancer
Available
About Me
Hi! I'm Mitch Goldman, and I'm passionate about building great products and user experiences, while delivering on time & budget.

I have experience in a variety of domains: recommendations & personalisation systems, e-commerce on the Magento platform, and software test management. I'm also an avid a tech community organizer (RecSys Meetup, Magento Meetup, Communities of Practice) and presenter.

Some of my proudest career achievements are:
  • At Sky, as product lead of several new recommendation features on SkyQ and NowTV: Personalised Genres, Because You Watched, Trending/Most Popular.
  • At StoreGecko leading the product development from a prototype into a fully-featured, scalable, go-to-market product.
  • At Made.com overseeing all changes to the e-commerce website, including the localisation of new websites to expand into Italy, Germany, Netherlands and Belgium.
  • I grew the London Magento Users Group into a 1350+ and growing community, for which I produced events for networking, startup pitches, and hackathons.
  • At Session Digital (Inviqa), I earned a bonus for building their Testing practice from scratch, including recruiting the right testers to embedding testing into their Agile development process.

In 2016 I published the e-book "The Ultimate Guide to Magento for Managers." I also do speaking engagements, and I'm available on topics ranging from e-commerce, product ownership, software testing, and Agile. My latest talk was in Oct 2016 at TeCOMM (Romania) titled “Jobs To Be Done in product data management.”

KEY INTERESTS:
> Recommendations and personalisation systems, using AI and Machine Learning and working with data science teams to discover and capitalize on new opportunities.
> E-commerce platforms, including Magento
> Product owner
> Agile / Certified Scrum Master / Scaled Agile Framework
> Jobs To Be Done and User Experience Design
> International website launches
> A/B Testing tools, Google Analytics, Intercom, FullStory
Resume created on DoYouBuzz
  • Product owner on a cross-functional team with UX, design, development, and test.
  • Developed the product roadmap and vision of re-platforming the Travelex websites onto a modern e-commerce front end: Django CMS + AngularJS, with API integrations to the legacy systems. The "wildly important goal" is to deliver features to customers weekly instead of every 3-6 months as on the legacy system.
  • Created and managed the A/B testing and Conversion Rate Optimisation process using Qubit. I analysed the data for weak & bright spots, created the test hypothesis, designed the tests, and measured the results.
  • Supported business-as-usual website improvements for the marketing teams and online country managers.
  • Customer research using the "Jobs To Be Done" framework.