Mitch Goldman
LondonMitch@gmail.com | 0790-316-2802
London United Kingdom
Professional Status
Freelancer
Available
About Me
Hi! I'm Mitch Goldman, and I'm passionate about building great products and user experiences, while delivering on time & budget.
I have experience in a variety of domains: recommendations & personalisation systems, e-commerce on the Magento platform, and software test management. I'm also an avid a tech community organizer (RecSys Meetup, Magento Meetup, Communities of Practice) and presenter.
Some of my proudest career achievements are:
In 2016 I published the e-book "The Ultimate Guide to Magento for Managers." I also do speaking engagements, and I'm available on topics ranging from e-commerce, product ownership, software testing, and Agile. My latest talk was in Oct 2016 at TeCOMM (Romania) titled “Jobs To Be Done in product data management.”
KEY INTERESTS:
> Recommendations and personalisation systems, using AI and Machine Learning and working with data science teams to discover and capitalize on new opportunities.
> E-commerce platforms, including Magento
> Product owner
> Agile / Certified Scrum Master / Scaled Agile Framework
> Jobs To Be Done and User Experience Design
> International website launches
> A/B Testing tools, Google Analytics, Intercom, FullStory
I have experience in a variety of domains: recommendations & personalisation systems, e-commerce on the Magento platform, and software test management. I'm also an avid a tech community organizer (RecSys Meetup, Magento Meetup, Communities of Practice) and presenter.
Some of my proudest career achievements are:
- At Sky, as product lead of several new recommendation features on SkyQ and NowTV: Personalised Genres, Because You Watched, Trending/Most Popular.
- At StoreGecko leading the product development from a prototype into a fully-featured, scalable, go-to-market product.
- At Made.com overseeing all changes to the e-commerce website, including the localisation of new websites to expand into Italy, Germany, Netherlands and Belgium.
- I grew the London Magento Users Group into a 1350+ and growing community, for which I produced events for networking, startup pitches, and hackathons.
- At Session Digital (Inviqa), I earned a bonus for building their Testing practice from scratch, including recruiting the right testers to embedding testing into their Agile development process.
In 2016 I published the e-book "The Ultimate Guide to Magento for Managers." I also do speaking engagements, and I'm available on topics ranging from e-commerce, product ownership, software testing, and Agile. My latest talk was in Oct 2016 at TeCOMM (Romania) titled “Jobs To Be Done in product data management.”
KEY INTERESTS:
> Recommendations and personalisation systems, using AI and Machine Learning and working with data science teams to discover and capitalize on new opportunities.
> E-commerce platforms, including Magento
> Product owner
> Agile / Certified Scrum Master / Scaled Agile Framework
> Jobs To Be Done and User Experience Design
> International website launches
> A/B Testing tools, Google Analytics, Intercom, FullStory
Technical Product Owner
Synchronoss Technologies
Since April 2019
- From inception to delivery, I work with a worldwide team to build new product features & extensions for the DXP Digital Experience Platform. DXP is a "low code" platform to design, deploy, manage and optimize customer journeys across multiple channels, with little to no coding experience.
- Led new products & features: Ops Toolkit, concurrent app execution, self-serve publishing, encryption at rest.
- I was also on the Product Community of Practice leadership team, trained on the Scaled Agile Framework, on the steering team for migration to Aha!, and collaborated with marketing/sales on competitor analysis.
Product Lead, Recommendations and Personalisation
Sky
February 2017
to April 2019
- Product Lead for the recommendation & personalisation features at Sky.
- Led new products from inception to launch: Personalised Genres, Because You Watched, Trending/Most Popular, and a new More Like This recs engine.
- Worked on the full suite of Sky propositions: Sky+, SkyQ, NowTV, Sky Go app, and across all territories: UK, ROI, IT, DE, Spain.
Head of Product and Partnerships
StoreGecko
October 2015
to February 2017
London
United Kingdom
- Product Owner. Setting and leading the product vision and roadmap, and working with the design & development teams to deliver on them.
- Sales Partnerships. Finding, negotiating, and getting sales agreements signed with resellers and commission-based sales partners.
- Strategic Partnerships. Leading new business development opportunities with technical partners.
- Leading the Beta program, and conducting customer research based on "jobs to be done" practices.
- Instrumental in finding investors, doing investor pitches, and negotiating funding rounds.
- Leading a team to write the onboarding & knowledgebase content.
- Handling customer service calls in Intercom.
Ecommerce Product Manager
Travelex
April 2015
to January 2016
London
United Kingdom
- Product owner on a cross-functional team with UX, design, development, and test.
- Developed the product roadmap and vision of re-platforming the Travelex websites onto a modern e-commerce front end: Django CMS + AngularJS, with API integrations to the legacy systems. The "wildly important goal" is to deliver features to customers weekly instead of every 3-6 months as on the legacy system.
- Created and managed the A/B testing and Conversion Rate Optimisation process using Qubit. I analysed the data for weak & bright spots, created the test hypothesis, designed the tests, and measured the results.
- Supported business-as-usual website improvements for the marketing teams and online country managers.
- Customer research using the "Jobs To Be Done" framework.
Website Product Owner
MADE.COM (Techworld's "Retail Project of the Year 2014")
March 2013
to April 2015
London
United Kingdom
- Product Owner for all new features and business-as-usual support on the website. I was the bridge between the technical team and the rest of the company, including the CEO, CFO, Managing Director, and marketing & country managers.
- I also served as the interim CTO (6 months) and Development Manager (14 months) until those positions were filled.
- HIGHLIGHTS:
- Developing a playbook to rapidly launch new international sites: Italy (2013), Netherlands and Belgium (2014), and Germany (2015).
- Redesigning the checkout to make it mobile-friendly. Integrating payment gateways such as Paypal, Sagepay, Postepay, Adyen, Klarna/Sofort, and iDEAL.
- Managing the Conversion Rate Optimisation and A/B testing programme.
- Optimising Google Tag Manager and Google Analytics for better marketing attribution and gathering customer data.
- Launching "grouped products" and "on-demand products" to expand the product range that could be sold online.
- Streamlining the content management process and improving the website's performance to handle peak "sales season" traffic.
Organiser of the London Magento Meetup
Meetups, Hackathons, and Startup Pitch events.
Since November 2010
London
United Kingdom
- The largest & most active Magento meetup group in the world, with over 1000 members.
- I manage all fundraising and sponsorship, booking the speakers, planning the venues, and email promotion & social media.
- I also organise the annual hackathon ("MageHack") and startup pitch events ("Demo Day").
- JOIN US!! We love to see new faces, and usually there's free beer.
Product Manager
Wedo Shopping network (Wedo Beds, Wedo Mattresses, and 3 other websites.)
August 2012
to 2013
London
United Kingdom
- I acted in many roles at Wedo:
- Development Manager: I built the team from 1 to 4 developers, plus an external DevOps and support team.
- Product Owner: I managed the backlog and development roadmap for 5 Magento e-commerce sites, customer support, and data reporting.
- I launched a new website (Wedo Dining Room Furniture) and created a detailed checklist for quickly rolling out additional sites.
- Scrum Master: I implemented Agile processes, Scrum plus Specification by Example.
- Project Manager: I achieved super-efficient task management using Asana instead of email.
Project Manager & Test Manager
Session Digital / Inviqa (formerly Ibuildings) - the UK's premier Magento digital agency
November 2010
to 2012
London
United Kingdom
- Agile Project Manager on PHP projects, mostly Magento e-commerce clients.
- KEY PROJECTS:
- Hillarys Web Blinds: upgrading from Magento 1.6 to 1.9, plus conversion optimisation and a website redesign.
- Magento Go: consulting on rollout of the UK localised version of their e-commerce SAAS.
- Kookai clothing: launching their UK site and then following it with a French site with own delivery system.
- as Test Manager:
- Built the test team from scratch and enabled the company to add testing as a value-added service.
- Recruited and trained all testers, and developed the company's testing process. Introduced test automation with Selenium and Behat.
Delivery Manager
Tescom, a multi-national test consultancy
May 2010
to 2010
London
United Kingdom
- After 3 years as a top performing Senior Managing Test Consultant, I was then promoted to run the entire UK office.
- I managed all client engagements, new SOWs, extensions, and wrote the proposals along with the Sales team.
- I managed and hired all testing staff, both permanent employees and contractors.
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Product Ownership
Expert
-
Project Management
Expert
-
Recommendations
Advanced
-
E-commerce
Expert
-
Magento
Advanced
-
Agile Methodologies
Advanced
-
Scaled Agile Framework
Good
-
Test Engineer
Expert
-
Cappuccino making
Good
