Michael Wetzel - Master of International Management Student (CEMS)

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Experiences

Created a business plan in order to define and communicate a mid/long-term business strategy and its implementation
Identified, appraoched and closed new B2B leads and managed customer relationships
Initiated the launch of two new products - leading the product design, production, sales, and marketing thereof
Led social media marketing campaigns resulting increased online reach and engegement
Planned and executed the first expansion abroad increasing sales by 30%
Oversaw implementation of an ERP system in order to refine efficiency, management oversight and internal communication