Michael Wetzel

Experiences

Re-designed Essilor’s credit collection process with the aim of improving cash-flow and customer relationships
Developed a campaign to increase employee awareness of Telefónica’s internal communication of business principles
Created a business plan for a big data analytics start-up developing a coherent strategy for market entry and expansion
Identified and evaluated features for the launch of an e-learning platform at FESTO to increase customer satisfaction

Created a business plan in order to define and communicate a mid/long-term business strategy and its implementation
Identified, appraoched and closed new B2B leads and managed customer relationships
Initiated the launch of two new products - leading the product design, production, sales, and marketing thereof
Led social media marketing campaigns resulting increased online reach and engegement
Planned and executed the first expansion abroad increasing sales by 30%
Oversaw implementation of an ERP system in order to refine efficiency, management oversight and internal communication

Created a bottom-up budget-planning tool allocating €4 million to projects in 40 markets thus optimising departmental efficiency and revenue forecasting
Analysed feedback of more than 800 dealers and identified local best practices, resulting in enhanced quality management
Established a cross-departmental consulting boost by brainstorming and evaluating novel ideas to increase revenues
Coordinated content and logistics of a conference and a business academy achieving participant satisfaction of 96%

Assessed the alignment of single investments with broader fund strategy
Analysed risk and return of more than 140 potential investment opportunities for global fund vehicles
Created a database of ±1000 assets, improving decision-making capabilities

Master of International Management Student (CEMS)