Developed a public relations media plan for five FIFA World Cup 2006 viewing events nation-wide, working with various public relations agencies, press, and Coca-Cola management in four U.S. markets
Wrote press releases, fact sheets, memos, Q & A’s and other press pieces for several Coca-Cola beverage brands
Helped with event planning for beverage launch and on-site satellite media tour for major NASCAR event
Participated in brainstorming meetings, conference calls, and cross-functional planning sessions