Developed strategic advices based on : Benchmarks, Competitive watching, Brand’s diagnosis
Organized and participated in client’s meetings and internal meetings of creation (minutes of the meeting, moodboards, brief of the creation department and monitoring of projects)
Special focus on the shopping experience all over the world (visit of stores – pop up, concept stores, others – reporting, project development on Internet); drafting newsletters
Analysis of the competition and of distribution networks : Do low-cost cartridges pose a threat to HP in the long term ?
A team of 6 students did benchmarking, data collection and analysis, to provide a qualitative and quantitative study and recommendations on the problematic mentioned above.
Involved in the task scheduling of this study, through the elaboration of a “Work plan”, the allocation of responsibilities, and the coordination of our efforts)
