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Marta de la Portilla

Marta de la Portilla

Business Intelligence Manager

Business Intelligence
Market Research
Insights
CRM
Marketing
41 years old
Driving License
Spain
Employed Open to opportunities

Business Intelligence Manager

Ventura 24
Since June 2017
  • Responsible for reporting projections which mainly includes sales per product/category and customers (budgeting and forecasting).
  • Ad-hoc reporting to identify new BI trends and develop an in-depth understanding of customers
  • Definition of best practices to assist with BI strategic vision and subsequent implementation of strategic initiatives.
  • Assist stakeholders in their decision making with insights, identifying growth and engagement drivers and areas of opportunity
  • Present information and insights through effective and comprehensive reports and visualizations
  • Collate and develop best practices on managing campaigns by customer segment, test/control offers and by channel
  • Support CRM in customizing best practices to their specific market and competitive situation