Marta de la Portilla
Business Intelligence Manager
Business Intelligence
Market Research
Insights
CRM
Marketing
41 years old
Driving License
Spain
Employed
Open to opportunities
Business Intelligence Manager
Ventura 24
Since June 2017
- Responsible for reporting projections which mainly includes sales per product/category and customers (budgeting and forecasting).
- Ad-hoc reporting to identify new BI trends and develop an in-depth understanding of customers
- Definition of best practices to assist with BI strategic vision and subsequent implementation of strategic initiatives.
- Assist stakeholders in their decision making with insights, identifying growth and engagement drivers and areas of opportunity
- Present information and insights through effective and comprehensive reports and visualizations
- Collate and develop best practices on managing campaigns by customer segment, test/control offers and by channel
- Support CRM in customizing best practices to their specific market and competitive situation
Business Intelligence Analyst / Consumer Insights Analyst
Air Miles España
Since September 2014
- Execute analysis and provide reporting and insights t identify areas of opportunity and trends to maximize sales volumen.
- Assist in the development and synthesis of data sets to generate insights that lead to actionable recommendations for customers.
- Identify, quantify and explore key trends in the data to surface categories, work cross-functionally with other departments.
- Create reports and presentations to translate key learnings into customer or business strategy.
- Develop deliverables involving multiple data sources or detailed analysis
Senior Research Executive
Punto de Fuga
April 2012
to September 2014
- Desingning consumer surveys to meet research objectives and provide insightful analysis
- Liaising with external research providers, ensuring research is conducted on budget and to schedule
- Analyse and tabulate quantitative consumer research data
- Market forecast using data sourced from secondary databases and multivariate regression approach
- Design, conduct and evaluate in-house consumer training
- Select research methodologies, devising sampling and interpreting statistical analysis
Marketing Research Executive
Bufete de Marketing
January 2012
to April 2012
- Develop and implement databases
- Ongoing reporting based on analysis and large data sets
- Acquire data from secondary sources and maintain dabases
Marketing Research Intern
Millward Brown
September 2010
to November 2011
- Project management
- Writing and testing questionnaires
- Data analysis
- Visualization of outputs
- Comments and recommendations for the client
Marketing Research Trainee
Iberdrola
November 2008
to May 2009
- Preforming data and trend analysis to evaluate performance of the customers
- Assist in research needs of Segmentation department
- Supporting other areas as needed
Direct Marketing and CRM Trainee
Diasa Informática
October 2007
to April 2008
- Define and design communications
- Organization of sponsored events
- Ensure the integrity of the database
