Experience — Lucas Martin Wegenaer

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Experiences

Acted as PMO for a European fashion retailer supporting the implementation of an omnichannel supply chain strategy
Recommended for "Kearney Connect!" Program

Operations Management Intern, LD Didactic GmbH

AURELIUS Equity Opportunities SE & Co. KGaA

May 2021 to July 2021

Internship

Hürth

Germany

Employed as an intern at Aurelius Group to support the operational business of Aurelius Group's portfolio company LD DIDACTIC GmbH
Supported the development of a holistic digital strategy for LD DIDACTIC, especially with regard to the product portfolio
Prepared, moderated, and followed up on strategy workshops with management and the heads of the product management / development and sales departments
Carried out a competitive benchmark as part of the strategic planning of a product launch
Supported the Area Sales Managers in realigning the sales strategy for their local market

Brand Management Intern

Procter & Gamble Service GmbH

January 2021 to April 2021

Internship

Schwalbach am Taunus

Germany

Analysis of existing social media setup and recommendation for future BIC social media setup for Pampers DACH
Development of social media playbook for Pampers DACH
Creation of a local CRM plan, incl. content plan and KPI system, for Pampers DACH
Optimization of Pampers’ eCom presence across key accounts based on defined criteria, incl. process optimization

Strategy/Business Development Intern

Bertelsmann SE & Co. KGaA

October 2020 to December 2020

Internship

Gütersloh

Germany

Supported in the preparation of documents for the Bertelsmann Executive Board
Developed a concept for a new, group-wide innovation strategy; presented to managers on group and divisional level
Participated in the planning and implementation of cross-divisional projects

Managed project “EcoMode”, a sustainability initiative to optimize energy consumption in EU Sort Centers
Presented “EcoMode” project to the Vice President of the EU ATS organization
Participated in project to set building design requirements for future Sort Centers in Europe

Participated in executive design thinking workshop with a client from the telecommunications industry
Supported integrated analyses of industry trends, financials, and competitive benchmarking for clients from various industries
Collaborated in a Zero-Based Budgeting project proposal