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Lucas Martin Wegenaer

Student | MSc International Management / CEMS | WU Vienna & SSE

Lucas Martin Wegenaer
27 years old
Driving License
Wegberg (41844) Germany
Professional Status
Student
Available
Resume created on DoYouBuzz
  • Acted as PMO for a European fashion retailer supporting the implementation of an omnichannel supply chain strategy
  • Recommended for "Kearney Connect!" Program
  • Employed as an intern at Aurelius Group to support the operational business of Aurelius Group's portfolio company LD DIDACTIC GmbH
  • Supported the development of a holistic digital strategy for LD DIDACTIC, especially with regard to the product portfolio
  • Prepared, moderated, and followed up on strategy workshops with management and the heads of the product management / development and sales departments
  • Carried out a competitive benchmark as part of the strategic planning of a product launch
  • Supported the Area Sales Managers in realigning the sales strategy for their local market
  • Analysis of existing social media setup and recommendation for future BIC social media setup for Pampers DACH
  • Development of social media playbook for Pampers DACH
  • Creation of a local CRM plan, incl. content plan and KPI system, for Pampers DACH
  • Optimization of Pampers’ eCom presence across key accounts based on defined criteria, incl. process optimization
  • Supported in the preparation of documents for the Bertelsmann Executive Board
  • Developed a concept for a new, group-wide innovation strategy; presented to managers on group and divisional level
  • Participated in the planning and implementation of cross-divisional projects
  • Managed project “EcoMode”, a sustainability initiative to optimize energy consumption in EU Sort Centers
  • Presented “EcoMode” project to the Vice President of the EU ATS organization
  • Participated in project to set building design requirements for future Sort Centers in Europe
  • Participated in executive design thinking workshop with a client from the telecommunications industry
  • Supported integrated analyses of industry trends, financials, and competitive benchmarking for clients from various industries
  • Collaborated in a Zero-Based Budgeting project proposal

MSc. International Management / CEMS

WU – Vienna University of Economics and Business

Since September 2021
Current Grade: 1.4 [1.0 (best) to 5.0 (worst) scale]
Activities: CEMS Club Vienna (Engaged in different teams incl. CEMS DACH Forum Planning)

MSc. International Management / CEMS

Stockholm School of Economics

August 2022 to December 2022
CEMS Exchange Semester
Activities: CEMS Club Stockholm (CFO)

BSc. International Business Administration

WHU – Otto Beisheim School of Management

September 2017 to July 2020
Final Grade: 1.7 [1.0 (best) to 5.0 (worst) scale]
Bachelor Thesis: “What Nike, Adidas & Co. can learn from video
games – Gamification elements in mass customization”
[Graded with 1.0]
Learn more

Bachelor of Business Administration

University of Michigan, Stephen M. Ross School of Business

January 2019 to May 2019
Exchange Semester
Final Grade: 3.94 [4.0 (best) to 0.0 (worst) scale]

High School

Städtisches Maximilian-Kolbe-Gymnasium

August 2009 to July 2017
Abitur (equivalent to A-Levels), Majors: German, Social Studies Final Grade: 1.1 [1.0 (best) to 4.0 (worst) scale, Top 5%]
  • MS Office
    Advanced
  • Excel VBA
    Intermediate
  • Tableau
    Intermediate
  • SQL
    Intermediate
  • German (Mother Tongue)
    Expert
  • English (C1)
    Advanced
  • French (A2)
    Intermediate
  • Latin
    Good
  • Soccer
  • Gym
  • Running
  • Chess