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Julie Mira

International Marketing, Public Relations

Julie Mira
38 ans
R.A.S. chinoise de Hong Kong
Situation professionnelle
En poste
En simple veille
Présentation
• Proven adaptation in international environment and multicultural management.

• Diverse sectors: Music Industry, event, tourism, service, F&B

• Passionated by the musical/cultural world, Booking Agency & Label, Promoter

• Experience in communication, event organization and join promotion opportunities

• A good command of four major languages: English, Spanish, Mandarin Chinese and French (mother tongue).
• Knowledge of the Asian world, culture and practices in Hong Kong and Mainland China

• Knowledge of the American culture and practices

• Pro-active, customer-oriented thinking

• Easy-going, curious, dynamic and available person, with a strong team spirit and real capacity to adapt quickly
Description de l'entreprise
In the heart of Hanoi’s trendy Westlake area, Savage is a club, bar and hang out for the musically enthused. One of the top house and techno clubs pioneering the underground scene in South East Asia, Savage is known for hosting some of the world’s best international DJs alongside a roster of talented local residents. Guests can enjoy hand-crafted cocktails and drinks in the stylish lounge and spacious terrace with a view, or step into the Red Cube where revelers dance all night long to the sounds of house, disco, techno and much more..
  • Work in conjunction with our roster of artists in order to create, maintain and evolve our business, using online as well as offline marketing and social media management in order to drive artists booking throughout the asian market.
  • Develop relationships between Cliché and regional music-related entities and businessesManage and increase the sales of our vinyl records and digital music.
  • Develop Cliché’s clients portfolio targeting our main customers, such as but not limited to:Hospitality industry: Bar and Restaurants, Event Industry: Brands, Private Events as well as Club and music festivals in the region.
  • Development of the customers database and turnover.
  • Improve market shares, customers satisfaction.
  • Implement special marketing and special marketing events: Developing relation with the local and regional medias.
  • Follow-up on general clerical tasks such as but not limited to: Invoicing, payments, contracts.
  • Manage marketing budgets for assigned projects
    • Implement the Foodservice channel strategies 

    • Development of the customer based and turnover 

    • Improve market share, customer satisfaction and productivity 

    • Produce competitor analysis materials 

    • Implement special marketing and Public Relations Event
    • Identify and develop external partnership
    • Coordinate PR strategy between Paris, NYC, Chicago, Shelton.
    • Create a regular newsflow and leverage information to be leveraged with U.S. media :
      •Identify news opportunities within Rexel Holdings USA to be leveraged with the U.S. media
    • Increase the Group’s visibility and understanding of its business in the United States.
    • Support the corporate communications team and communication correspondents in pilot countries:
      •Be the privileged interlocutor of the U.S. PR agency
      •Be regularly linked with the U.S. communication correspondent to implement the press strategy
      •Be regularly linked with Rexel Group’s press relations manager based in Paris.
      •Participate in the development of communication tools
  • The Mira Hong Kong, a luxury hotel : Stylish, iconoclastic, individualised.

    Acted as the Hotel key coordinator for the “Mystic Garden”: Event at Vibes in collaboration with Elysiants, Aston Martin and Chopard on 12/09/2011

    Assisted in the production and copy-writing of hotel collateral materials and press release
    Assisted in maintaining fruitful relationship with local and regional media
    Assisted in exploring joint promotion opportunities with external parties
    Assisted in External & Internal Photo-shooting
    Assisted in Event Organization & Sponsorship
Détails de l'expérience
  • Special Project: Hotel Key Coordinator for the “Mystic Garden” Event at Vibes in collaboration with Elysiants, Aston Martin and Chopard on 9th of December 2011.
  • Handled a marketing survey and a consumer behavior analysis
  • Assisted Communication department in defining the strategy of communication on the social networks.
    Benchmarked competitors, analysed their market positioning, and produced a report.
Site web de l'entreprise
  • Assisted Sales Department in exporting products to Asia, Oceania, Europe and South America
    Placed orders, produced invoicing, responded to customer/client complaints, and supervised inventory.
    Answered to phone calls and responded to emails in English, French, and Spanish.
Site web de l'entreprise
  • Created and managed a new program about the foreign students’ life in France.
    Conducted interviews and took care of sound collage.
    Assisted in event planning and communication.
Site web de l'entreprise
  • • Worked as a volunteer and hostess at various Film Festivals: Spanish Cinema Festival, English Cinema Festival, and Three Continent Cinema Festival. Presented awards on stage.
    • Greeted, informed and directed guests.
Site web de l'entreprise