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Joseph Ashford

Owner and Founder, K4 Global

Joseph Ashford
Joseph Ashford Ellis
Joseph Ashford
Bournemouth United Kingdom
Professional Status
About Me
Joseph Ashford is an established entrepreneur and a global investor, having held interests in Europe, Asia and South America and is based in Bournemouth, United Kingdom. Over a 20 year period, Joseph has successfully identified and nurtured numerous businesses, with a particular focus on the UK service sector. Through these endeavours Joseph has amassed a considerable personal wealth and continues to invest across many asset types, including other businesses and properties.

Joseph has been instrumental in the initial seeding and ongoing development of a number of enterprises. Joseph worked in a range of industries during his early career, providing him extensive experience in marketing and business development at all organisational levels. His primary expertise is in implementing scalable solutions for small and medium sized businesses, allowing them to achieve consistent growth and realise their enterprise value.

Surrounding himself with highly talented and experienced professionals, Joseph continues to provide growth capital to new and existing UK ventures, whilst branching out into select international markets, to the ultimate benefit of all its stakeholders.

Maintaining client focus and business integrity is essential to Joseph’s commercial ethos and this philosophy ensures that Joseph’s Bournemouth businesses are always looking at how to go above and beyond for clients, which often means creating a bespoke strategy for them. Joseph encourages his Bournemouth-based team members to always do their best to exceed client expectations and ensure this client-focused mindset remains a priority at each level of his companies and is a skill he demonstrates himself on an ongoing basis. Joseph is also an avid philanthropist and he and his businesses support numerous charities.

With a wealth of expertise under his belt, Joseph Ashford is a multi-faceted entrepreneur where his primary wealth accumulation has been grown through various industries such as real estate investment, capital support for new and existing companies, investment in marketable securities, trading in luxury and rare motor vehicles and direct management of property development.
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Stories by Joseph Ashford Ellis on Medium
K4 Global’s Joseph Ashford Brings Big Time Entertainment to Bournemouth
12 Sep 2022

British entrepreneur Joseph Ashford’s career has propelled him across industries in countries around the world. Now, he’s focused on giving back to his seaside hometown of Bournemouth on the English Channel — with a punch.

Mr. Ashford, who is Founder of K4 Global and its TK4 events business, spearheaded Bournemouth’s biggest-ever boxing event in late July. Thanks to his efforts along with promoter , Comcast Corp.’s Sky Sports hosted and televised the “Battle on the Beach” between Chris Billam-Smith and Isaac Chamberlain in a in European and Commonwealth Cruiserweight title bout. Mr. Billam-Smith prevailed after a unanimous vote following 12 brutal rounds.

“It was an absolute war of a fight,” Mr. Ashford told Exec Edge in a recent interview. “One had some hand damage and the other broke an eye socket.” (Sky Sports hosted the event but it was also available worldwide, including on which hosts high profile pay-per-view events in the U.S. including “Iron” Mike Tyson, often compared with Evander Holyfield as one of the best heavyweight boxers of the 1980s).

“Boxing is big in London and up north and it’s been held in the same spots for years so it was difficult to get them to come to Bournemouth,” he said. “It’s one of my proudest achievements.”

The “Battle on the Beach” brought Mr. Ashford plenty of attention. “All kinds of influential people were calling me on my mobile to compliment me on the event,” he said.

Mr. Ashford, whose career began in construction, saw an opportunity in undervalued real estate and prospered as a dealmaker. “I began buying parcels of land without building permits,” he said. “I got the permits and was able to begin building.”

Mr. Ashford is far from finished with bringing the action to Bournemouth, located on the edge of Dorset county in southern England. Next up is Tyson Fury, two-time. world heavyweight champion, who has held the WBC title since 2020. Mr. Fury, like Mr. Tyson, draws an enormous international audience of boxing fans.

There’s more: Mr. Ashford has booked rapper The Game for December, when the Timbaland-era superstar will perform on Dorset’s shores. The Game, born in Compton, California, is known for restoring West Coast flavor to the American rap scene in the mid 2000s. His brother, rapper Big Fase 100, was a Bloods leader in Compton and The Game has spoken of a difficult upbringing in a poor neighborhood.

Mr. Ashford, himself, spoke of challenging times as a child. “I had a tough upbringing with lots of death in the family,” he said. “I battled starvation as a child and left school at an early age.”

“You can’t fix or correct anyone’s lives,” he said. “But it’s a fulfilling feeling when you can put a smile on thousands of peoples’ faces.”

Mr. Ashford is married with three children who reside in Bournemouth. “She’s an absolutely incredible woman,” he said of his wife.

Mr. Ashford’s portfolio spans media, real estate, classic cars, gyms, and more. “I’m an entrepreneur to the core,” he said. K4 Global is self-funded and doesn’t take external investors.

He continues to pursue opportunities in real estate — his mainstay. But he also sees opportunity in cryptocurrency. “Blockchain is so forward thinking that it needs to be the weight of the world,” he said. “Bitcoin is so big and well established I can’t imagine it going away.”

He acknowledged the rising role of retail investors in public markets as a serious force. “Movements will be driven from forums and talks,” he said. “I think Covid changed the market itself.”


Originally published at on September 12, 2022.

Joseph Ashford Advises Investors to Prepare for an Uncertain Future
10 Aug 2022

The global market in mergers and acquisitions (M&A) was extremely strong in 2020 and 2021. However, it may be headed for a correction in 2022, or even a recession. As a result, investors and new business owners in this market should expect to change their strategies during the next two years. Bournemouth-based Joseph Ashford, entrepreneur and owner of K4 Global, offers additional advice on how to prepare for a market correction or recession in the near future.


The global M&A market experienced a positive performance over the entire year of 2021, marking the first time it has done so since 2016. This news comes from Willis Towers Watson’s Quarterly Deal Performance Monitor (QDPM), which analyses completed deals throughout the world. M&A deals in 2021 outperformed the World Index1 by an average of 1.4 percentage points based on share price performance.

The QDPM report also shows that the number of completed deals valued at $100 million or more reached a new high of 1,047 in 2021, well over the previous year’s figure of 674. Acquirers in the UK recorded a positive performance of 5.7 percentage points in 2021 and have consistently outperformed the FTSE All-Share index for the last five years.

Ashford’s business activities in 2021 were also successful, which focused on his work with K4 Global. This media consulting firm is based in Ashford’s hometown of Bournemouth, where it provides a variety of business services throughout the world. Ashford oversees his firm’s strategic marketing initiatives in addition to event management and PR services. Other services offered by K4 Global include asset protection, crisis management and security.

Looming Recession

The world economy was strong at the beginning of 2022, largely due to rollouts of COVID vaccines for COVID-19 and the reopening of businesses. The accompanying wave of spending unleashed extraordinary growth last year, but that boost has since faded. New factors are now hampering global economic growth, including the Russian invasion of Ukraine that has increased the cost of essential goods like food and gasoline. Lockdowns in China due to new COVID variants have also disrupted supply chains, especially in the manufacturing sector.

Most countries will have a hard time avoiding an economic downturn due to the combined effects of these factors. The World Bank predicted in January that the global economic growth in 2022 would be 4.1 per cent but lowered that estimate to 2.9 per cent in June. Stagflation, an economic term that refers to periods of weak economic growth and high inflation, is one of the biggest risks to economic recovery. It could erase much of the economic gains from the past two years, especially if it becomes a global trend.

Joseph Ashford believes the M&A market is headed towards a recession, as there are many businesses that require a correction in prices. However, he also thinks many industries are recession-proof because they have businesses that can still do well under the coming economic conditions. Ashford is a big advocate of the travel sector during a recession because it was highly suppressed during the pandemic. Now that travel restrictions are being lifted, this sector is poised to take off despite the overall weaker economy. For example, Ashford thinks that British Airways can only go up at this time.


Joseph Ashford has many ideas for ways that entrepreneurs can prepare for a recession in 2022. For example, he believes that content is the future of marketing, rather than advertising. He says, “companies and businesses have to deliver information to the customers and educate them about why your services and products are the best.”

His philosophy of kindness and respect is another strategy that has helped Ashford succeed during difficult periods. He has always practiced this philosophy and brought it to K4 Global in Bournemouth by only hiring people who share these beliefs. Ashford believes his company’s culture has been key to its success.

Networking is also crucial for finding new business opportunities in a recession. This often includes business owners within your own industry, but it can also include social circles. Ashford recommends cultivating friendships with a wide variety of people because you never know when one of your contacts can help you advance your business.

Communication is another habit that Ashford relies on as an entrepreneur. He learned early in his career to continually communicate with customers and employees to learn the strengths and weaknesses of a business. As Joseph Ashford says, “If there are areas that can be improved, good communication will help your business to grow.”

Joseph Ashford Announces Big Bournemouth Fight Night by K4 Global, Exclusive on Sky Sports
10 Aug 2022

Joseph Ashford Announces Big Bournemouth Fight Night by K4 Global

BOURNEMOUTH, England , July 21, 2022 /PRNewswire/ — K4 Global recently announced their plans to bring in Sky Sports TV to Bournemouth for a major boxing event. For the first time in Bournemouth’s history, Chris Billam-Smith will take on Isaac Chamberlain. The match is set for July 30, 2022, at the Bournemouth International Centre.

“This is a proud moment in history for us at K4 Global and for Bournemouth as a whole to be able to host a big fight like this,” said K4 Global founder and chairman Joseph Ashford . “Everyone is really looking forward to a competitive match between two highly ranked cruiserweights during peak time on Sky Sports. Fight Night is going to be a big event, and we already have some awesome partnerships lined up with bet365, Village Hotels, WOW HYDRATE and Everlast.”

Billam-Smith (15–1–0, 11) is set to face Chamberlain (14–1–0, 8) in a match experts are labeling “hard to call” and a “real 50–50.” World Boxing News recently remarked that the competitive domestic 200lb division is one of the strongest ever in recent years. Billam-Smith has 11 KO’s in 16 fights, while Chamberlain has made an impressive run with four of his eight KO’s back-to-back in recent matches.

“I’m coming home! I’m so delighted to be fighting back at home in front of my friends, family and supporters,” remarked Billam-Smith. “Atmosphere is why I got into boxing, and on 30th July the atmosphere is going to be electrifying.”

“This is a massive opportunity,” said Chamberlain. “Now we’re on Sky, we’re back in the big time, and I’m ready to show everyone this is a different Isaac to the one they’ve seen before.”

Adam Smith, Head of Boxing Development for Sky Sports, also expressed excitement about the upcoming show that would be featured live and exclusive on Sky Sports.

About Joseph Ashford

As a world traveler, Joseph Ashford has learned three languages, including Spanish and French, and experienced work in many industries. He offers investment insights and scalable solutions to small businesses as a consultant on media, property, technology, services and more.

He started K4 Global to provide innovative solutions and partnerships that help develop successful investment opportunities. Using his wealth of entrepreneurial expertise, Joseph Ashford has provided insightful recommendations to help successful businesses grow.

About K4 Global

In order to help businesses efficiently maximize output and increase results, Joseph Ashford started K4 Global. The company provides forward-thinking solutions and thought leadership that meets modern demand, collaborating with clients in many industries.

With a large portfolio, the consultant company looks for ways to help top-tier firms increase profit. Each project is considered unique and treated with a tailored approach that incorporates the business’s market, industry, client base and more. K4 Global is committed to evolving with the times in order to offer a modern perspective and solutions no one else has thought of.

SOURCE K4 Global

Originally published at

Joseph Ashford Reveals the 3 Traits that Helped Him Build K4 Global
23 Jun 2022

Joseph Ashford is the owner of K4 Global, a dynamic firm based in Bournemouth that’s been remarkably effective at boosting the profile of its clients. Focusing on growth and industry position, K4 has a handle on the markets and what it takes to really make it a competitive landscape. Ashford has faced a lot of personal and professional challenges in his life, and he recently shared some of the primary factors that shaped his success.

The Road to K4 Global

Joseph Ashford started off his professional career learning the art of buying and selling (mostly vehicles). When the economy took a hit around 2007, he was quick to pivot to stay afloat. Working with his father as a plumber, he learned a trade that was recession-proof, even if it was a job he ultimately didn’t enjoy. Even as he tried to get back into buying and selling cars, which is ultimately what he wanted to do, he kept getting pulled back to more tangible tasks like construction.

He built his own construction company and began buying and selling land instead of cars. After purchasing at a low point in the market and selling when the market started to swing back again, he got the same taste of trading strategy that he had before his diversion.

Wherever he could see a margin, whether that was commercial property or an emerging business, he made swift decisions. His instinct and acumen allowed him to build his fortune to the point where he wanted more. He started to see that there was something more to all of this, especially when people started reaching out to him for his help in managing their own business affairs.

1. Grit and Motivation

Like many true entrepreneurs, Joseph Ashford talks a lot about what it means to him to keep moving forward, even in the face of defeat. When you work in a variety of sectors, the reality is that you need to know both the strengths and disadvantages of each one. Ashford has had to be about as versatile as a professional can get. “The biggest thing that I learned, and it taught me through all of this is, never to give up. It’s good to have a dream. Focus on your dream and it’s also good to understand that it’s not just a straight river getting there.”

2. Kindness and Heart

Even if most entrepreneurs have a similar attitude to getting things done, not all of them can claim to have the same attitude toward how they treat other people. Ashford says that there are some people out there who might describe him as ruthless. However, he says that this judgment doesn’t hold water if you look a little deeper. When asked what contributed to his success, he’s adamant that “the best, most successful business deals or ventures I’ve had, have started with a clean, kind heart.”

Caring about other people doesn’t start with his clients, though. It starts with his staff. He credits a lot of what he’s managed to accomplish to the hard work of his team. It’s not always easy to achieve that kind of loyalty, but he’s managed to hire people who are ready to commit to a cause — and not just for the sake of their salary.

3. A Different View

Ashford may have wanted to make money in his career, but he also didn’t want it to be the primary fuel for the fire. For him, enjoying his life in Bournemouth meant having a good time as well as building his wealth. So, if he happened to run across an idea or business that he believed in, even if the profit margins weren’t as stark as he’d like them to be, he took the opportunity anyway.

As he put it, “I had a slightly different view that if I liked it and I liked the people, I liked the idea and I fancied having a go and it was all my own money, I’d have a go.” Clients of K4 Global in Bournemouth would agree with this. The level of customer service that they receive is unlike anything they’ve experienced before.

For the staff to go above and beyond like that, they have to be helped by a professional who understands the true value of what’s on the table. The trajectory of Ashford’s life has trained him to quickly hone in on what matters, so he doesn’t waste time on the fluff. It may not have been an easy journey, but he wouldn’t have it any other way.

Originally published at on June 23, 2022.

Bringing Passion to Corporate Investments and Charitable Endeavours
27 May 2022

Joseph Ashford does not hide the fact that he had a difficult childhood and early adult life. Although the loss of his father, mother, and sister as a young adult brought him to the depths of grief, he felt determined not to let the tragedies define him. Instead, he chose to let the adversity he faced change him for the better.

To this day, Ashford feels that the multiple close losses he suffered made him a more compassionate person and developed his character. He knows how to appreciate the small things in life because he has learned they are not so small at all once the moment is gone forever.

The Early Career Adventures of Joseph Ashford

Like many young people, Ashford did not start out knowing exactly what he wanted to do for a career. He worked in many unique industries, several of which exposed him to what he felt was the intriguing world of corporate financial investments. He used these opportunities to create scalable solutions for the small businesses that employed him. The organisations he worked for reached the next level of growth thanks to his input.

The desire to help others is a theme that kept appearing in Joseph Ashford’s early life and career. He eventually channelled that need to impact others in a big and positive way into creating K4 Global, a start-up organisation in Bournemouth, United Kingdom that offers everything from capital investment structures for clients to property development to bespoke healthcare offerings. Corporate clients that have chosen to partner with K4 Global have benefited from the enormous passion and talent of Ashford and his team.

How Joseph Ashford Taps His Personal Passion to Hire the Best Team Members

People who have observed Ashford on the job have commented that he seems to have an almost innate ability to locate and recruit those who have the same level of drive and passion that he does. Once he brings them onboard, Joseph Ashford invests in them as people and nurtures and inspires them to create new investment opportunities for K4 Global’s clients.

After onboarding team members that he hand-picked himself, Ashford meets regularly with each one to stress the importance of their work and how it ties into the company vision. He plays up their strengths and motivates his team to approach every action they take with a deep sense of personal conviction and the upmost professionalism.

Ashford chooses individuals for their personal strengths but also understands that they will work as a group most of the time. While always showing appreciation for the skills, experience, and worldview that each person brings to the table, he is quick to emphasize the importance of teamwork. The payoff is that each person contributes their best effort and the entire team shines because of it.

What Does Joseph Ashford Look for When Investing in a Company?

K4 Global is in the business of investing or buying other businesses. Before Ashford closes a deal, he spends significant time studying organisational culture. He is particularly interested in knowing whether the current employees seem to have made a personal investment in the goals and values of the business. He passes on the deal if he senses this is not the case, because he feels the business will ultimately fail if its own people cannot get behind it.

Ashford also looks for a strong and engaged leadership team at any business he is considering investing in or buying. Strong communication skills and transparency are essential in his eyes because it means the leadership team is setting a high standard that other employees will naturally follow.

Joseph Ashford Launches Charity for Children Impacted by Rare Skin Disease

EB, short for epidermolysis bullosa, is an autoimmune disorder of the skin. People with this disorder have fragile skin that blisters easily. Blistering and tearing caused by immune deficiency can appear anywhere on the body. Although there is not yet a cure for EB, medical researchers continue to work towards eliminating this painful skin condition that presents itself in multiple ways.

Ashford’s natural compassion took over when he heard about Mason White, a young boy who lives with EB. He started the Butterfly Foundation in Bournemouth in honour of Mason and all other children who live with the condition.

About K4 Global

Joseph Ashford describes K4 Global, with locations in Bournemouth and throughout the UK, as a deep passion of his. As the company’s founder and CEO, Ashford enjoys the challenge of working with distressed businesses to help them realize their full potential. He and his team, whom he describes as expert trouble-shooters, provide outside-the-box solutions for clients. The goal is to ensure that client businesses remain competitive, agile, and scalable.

Originally published at on May 27, 2022.

Joseph Ashford of K4 Global on How He’s Structured His Business for Success
24 May 2022

Joseph Ashford, owner of K4 Global in Bournemouth, UK, has built his firm on a foundation of hope for his employees and clients. If you asked Ashford how he got to where he was, he would be the first to say that his success is rooted in his authenticity and willingness to learn from his mistakes. This businessman has always been an open book about everything from his difficult past to his optimistic outlook, and his honesty and hard work has earned him the respect of his colleagues, subordinates, and partners alike.

It’s easy for CEOs and Presidents to speak in platitudes about valuing the things in life that really matter, but Ashford truly understands what it means to practice this principle on a daily basis. When he was young, he sustained a difficult and unconventional childhood. Later, his parents, sister, and brother-in-law would all be taken from him in quick succession.

Ashford also understands that when people show up for work, how much they make has a lot to do with their overall quality of life. However, he’s also quick to highlight that it’s far from the only important component. At K4 Global in Bournemouth, the emphasis is on helping clients fulfill their dreams while increasing the firm’s presence in the market. He gives his employees a higher purpose that they can believe in. It’s how he’s been able to keep some of his best talent — even when competing firms would be happy to pay more for their services.

How K4 Global Is Serving Clients

In 2014, Ashford opened his services up to a variety of economic sectors when he started K4. Since then, he’s been largely pulled toward the disruptors in the market, as this is the best way to challenge people’s perceptions and reshape them to fit a more modern narrative. Incidentally, it’s also when profit margins are most likely to make headlines.

He relies on his staff to help him make sense of where his clients fit into their larger industries, so when he hires an employee, he first ensures that they have the insider knowledge he doesn’t. One of the most valuable enterprises under his umbrella is Opulence by K4, which recently acquired a residential project in Bournemouth that’s projected to increase by 125% upon completion.

When it comes to the level of service a company has to offer, it’s incredible just how much variance there is to be found across organisations today. At K4 Global, the goal is to take expectations into the next stratosphere, pampering clients and ensuring that they have everything they need to tackle their biggest challenges.

From growth plans to streamlined operations, K4 is there to help professionals navigate to a new landscape. This requires a steadfast commitment from everyone. Joseph Ashford has made a name for himself by treating every member of his firm with the gravitas they deserve. Even those who don’t interface with clients are well aware of how their decisions impact the company as a whole.

The Culture of K4 Global

Company culture sets the tone for how colleagues interact with one another and, in turn, how they interact with the larger world. In a company that’s driven purely by profit, coworkers will only work together when it suits them, only to turn their backs when circumstances change. At K4 Global, the culture is driven by doing the right thing. It’s why employees are more likely to bike to work than pollute the air. It’s why communication is prioritised whenever there’s a change in the company.

As Ashford sees it, the success and failure of K4 Global comes down to the hiring process. Playing fast and loose with his decisions is a one-way ticket to higher turnover, which can be demoralising for the remaining staff on a number of levels. Because his services are bespoke, he needs all of his employees to be on board with a mission that isn’t solely wrapped up in making the most money. Thankfully, financial success is a byproduct of his more nuanced mentality toward business.

Originally published at on May 24, 2022.

Joseph Ashford Works Hard to Drive His Vision of Success
29 Mar 2022

Joseph Ashford always has a goal or vision he’s working towards consistently. The founder and Non-Executive Chairman of K4 Global is quite successful, and it comes from the hard work he put into building his business and leading people to better outcomes. He has the unique ability to identify people for their talent and nurture them to achieve their goals.

An Entrepreneur at His Best

There are many ways to describe who Joseph Ashford is. He’s a family man, his passion for everything else in his life. He’s a strong leader capable of making the most out of people while helping them to achieve their own goals. He’s also an investor with a keen ability to pinpoint exceptional opportunities that no one else sees. At his heart, he’s an entrepreneur always looking for the next opportunity.

Leading K4 Global to Success

At the core of Joseph Ashford’s success is his company K4 Global. He launched the company in 2014. It’s a multi-dimensional company based in Bournemouth, though it meets client needs throughout the world. Each of the services K4 Global offers reflect the personal expertise Ashford brings to the table. His extensive knowledge and passion have led the company to success in numerous ways. Whether it is public relations, VIP concierge service, global connectivity, crisis management, strategic marketing, or any of the other provided services, K4 Global continues to be at the top of its game.

The company’s backbone is the simple plan to bring the team’s expertise and passion to create custom investment opportunities in numerous industry spaces.

What Helps Set Joseph Ashford Apart from the Rest?

Defining the success K4 Global requires an understanding what makes Ashford unique from others in the investment industry. He has a reputation built over years as the person people can trust. This trust comes from a foundation of respect and loyalty that Ashford places on others and often returns to him.

He’s also the type of person that can spot differences. He has meticulous attention to detail, whether in a deal or a person’s talents. This attention to detail helps many individuals and businesses seek him out when they need support for event management, PR, or strategic marketing. He’s able to see things in a way that other people often do not. He’s used these skills to help shape his vision of K4 Global, making it quite unique in what it offers and how it offers those services.

These skills come from a long history of building success. He has a solid foundation in terms of his passions and interests. His background wasn’t easy, having come from a rocky start. Yet, he worked his way from the bottom up, learning and growing with each opportunity that came his way. It all stems from his determination and commitment to hard work.

Joseph Ashford’s successes have not gone unnoticed. He achieved the status of Bournemouth Marketing Guru and best small business analytics in Bournemouth because of his desire to do better than others in the field. That’s not to say it was an easy path. Through shrewdness and strength of will, he achieved the goals he’s mastered thus far.

Where People Go to Get Advice and Guidance

One of the foundations of Ashford’s success comes from his willingness to support the success of others as he works on his own. That’s one of the reasons so many people come to him for guidance and advice, along with his unique perspective and creative eye. His knowledge and experience help him to offer that insight that so many seek with confidence.

No two companies or problems are the same. Therefore, no two solutions can be the same. Ashford works from the premise of being able to cater to the specific needs of each person or company that comes to him. He takes the time, with his team, to get to know each situation and provide proper assessment before designing a solution for growth.

Often, this type of work requires a fresh idea, a new solution to an old problem, or a fresh take on what is not working. K4 Global prides itself in offering this opportunity, a way for companies to produce results from a new look, better funding, or a fresh perspective.

Explore What It Took to Become Joseph Ashford

From a humble beginning, Ashford worked to build K4 Global after years of meeting the needs of others and building his entrepreneurial skills. Today, he manages reputations, develops an awareness of perspectives as they change, and builds public relations gold for its clients. He’s also worked hard to develop a team of professionals he believes in, each of whom has extensive experience, tenacity, and dynamic capability to achieve the goals he sets.

Where does it all come from? Early in life, he lost a lot, including his mother, father, sister, and brother-in-law, in a short period of time. These adversities laid the foundation of what would come. He appreciates the time and the relationships he’s formed over the years. From that beginning, through the building of extensive experience through a range of financial investment solutions, he was able to create K4 Global.

The company’s unique structure lends itself to meeting the needs of each organization it works with, whether in the property sector, media, technology, or services. His process of building success focuses heavily on a changing model, where the strategies deployed to overcome challenges are updated and changed as they need to be to position the company for the best results possible.

Joseph Ashford has a great deal of talent and passion for helping organizations and individuals to achieve their best. It comes through in his professionals, each of whom has extensive marketing backgrounds and skills that align with the company’s goals. Those seeking a true representation of hard work, passion, and vision can easily find that in Ashford.

Originally published at on March 29, 2022.

Spotlight on Joseph Ashford of K4: A Look at Company Culture
25 Mar 2022

Joseph Ashford is the owner of K4 Global, located in Bournemouth, UK, a dynamic firm that’s managed to foster a unique atmosphere that is as efficient as it is profitable. Above all else, though, the firm’s employees are hopeful about the future and all its prospects. This successful business was born from a man who faced a rough start in life, but who would eventually identify the meaning of those struggles and turn it into something that would touch the lives of employees and employees and clients alike.

A Firm with Purpose

There’s no doubt that money drives people to give up their time and energy. For Ashford, though, he’s more interested in the larger purpose behind the work his employees are doing. When Ashford was young, he would lose his mother, father, sister, and brother-in-law in quick succession. It taught him the value of the so-called ‘simple’ pleasures of life. People can be driven by all kinds of motives, but he ultimately wants people at K4 to find value in what they do, much like he learned to find value after his loved ones were gone. It’s how he retains his best talent — even in the face of stiff competition.

K4 Global: Serving Businesses Across the Board

Property, technology, media, services: since its start in 2014, Ashford has managed to stretch his team’s expertise across a number of sectors. His faith lies in the disruptors of the market. When the status quo is shaken up, that’s the time when investment opportunities and profit margins go through the roof.

He couldn’t do this without his innate sense for staffing. When he decides to hire a professional, he ensures that they know their industry inside and out. Under his leadership, K4 Global has expanded its portfolio to new heights. One of its most exciting and lucrative ventures is called Opulence by K4. This development sector recently took on a residential project in Bournemouth, UK, one that is expected to see a 125% bump in value once completed.

Also Read: 5 Tips for Entrepreneurs to Invest Wisely

A Commitment to Clients

When companies commit to K4, they can expect to be thrown into the spotlight immediately by Joseph Ashford and his team. This isn’t about meeting their needs, it’s about giving them a level of service that will spoil them beyond all expectations. Going above and beyond doesn’t just serve the clients, it serves everyone at K4.

If the goal is to get ahead, everyone has to believe in that mission and the work that’s needed to get there. This is the kind of inspiration that Ashford has become legendary for as a leader. From the front-line account managers to the accountants who never set eyes on the client, the ethos is instilled in every layer of the organisation.

A Sustainable Lifestyle

Joseph Ashford has been all over the world, and he’s seen plenty of evidence of climate change during his travels. At K4 Global, the emphasis is as much on the individual as it is on everyone. Real social responsibility means looking after the welfare of his employees, the community of Bournemouth, UK, and the environment in which he operates. When K4 makes a change or hits a milestone, he’s the first to update his employees.

Ashford encourages public transportation or biking whenever possible. He’s reduced the paper usage of the office by changing to an e-memo system and printing on both sides of the paper when electronic communication isn’t an option. In addition to protecting precious resources, this is also a way for businesses to sustain themselves in the inevitable wake of tightening regulations and expectations.

Company Culture

When employees have such wildly diverging to-do lists, what holds them together is their company culture. This goes beyond buzzword descriptions like ‘laid back’, ‘driven’, or ‘exciting’. What Ashford had to do is get everyone on the same page when it comes to the goals, values, and best practices of K4 Global in Bournemouth, UK. As any leader can tell you, that’s far easier said than done.

This is why recruiting and hiring is so important to the founder. If his employees aren’t open to learning and growing alongside their colleagues, no amount of lecturing is going to help them get there. He selects his team members very carefully and ensures that they understand that the companies are bespoke, depending on the client and their ultimate goals.

Ashford understands that companies rise and fall based on the strength of the people at the top. If they aren’t there to serve their employees, the revenue will eventually reveal the lack of concern. Instead of taking the easy way out, he’s learned to leverage his past and expertise to build a business that people can believe in.

Originally published at on March 25, 2022.

5 Essential Pieces of Advice for Every Entrepreneur
19 Feb 2022

Joseph Ashford is the founder and owner of K4 Global, an investment firm specializing in the properties, services and technology sectors. K4 Global is based in Bournemouth , where Ashford grew up under difficult circumstances. His childhood has been a driving factor in Ashford’s personal and professional success and is also the basis for his advice to prospective entrepreneurs.

Ashford lives and works in Bournemouth, which is a coastal resort town in Southwest England. It has a population of more than 180,000, and virtually all its economy is based in the services sector. K4 Global is a true passion for Ashford, who views it as an opportunity to elevate businesses and bring value to them, especially in Bournemouth. He takes a hand-on approach to the companies he invests in, working closely with their leaders to unlock their full potential. K4 Global’s staff includes a team of experienced business troubleshooters who can offer creative solutions to solve the challenges facing the companies they invest in. These strategies generally involve keeping the agile, so it can respond quickly to changes in its market.

Joseph Ashford considers three factors when deciding to invest in or acquire a company, including staff, leadership and culture . A company’s staff is by far the most important factor for Ashford, who says, “If the people who work within the business do not believe in the product or don’t share the values and goals of the company, then it is doomed for failure.” He also looks for leaders who are communicative, engaged and transparent with their staff, ensuring they set examples for their staff to follow. Culture is also a crucial factor in Ashford’s investment decisions, as “Culture eats strategy for breakfast,” according to management expert Peter Drucker.

The COVID-19 pandemic has fundamentally changed the growth potential of companies in many sectors. The use of conferencing platforms like Zoom exploded in 2020, when the pandemic began spreading across the globe. Food delivery services also experienced record growth, as did property investments. These are long-term changes, as the pandemic has altered the expectations of both businesses and consumers in the products they use.

Climate change is also a major factor in determining the companies will grow in 2022. It has the potential to affect many sectors, some in ways that may not be immediately apparent. For example, property owners performing renovations are more likely to make additions that reduce their carbon footprint, including insulation, heat pumps and solar panels. Environmental concerns are also leading more consumers to consider plant-based diets, which have greater sustainability than meat-based diets.

Ashford has always been upfront about the fact that his difficult childhood has resulted in mental health challenges that he still struggles with. He was diagnosed with complex PTSD after all his close family members passed away within a short period and found that he had suppressed his feelings about it to avoid appearing weak. He also discovered that small life changes can make a dramatic improvement in his happiness and wellbeing.

Ashford wants to set an example for others who are suffering from poor mental health by showing them that it doesn’t need to hinder their personal and professional development. Everyone has a unique journey towards mental health, but seeking help is usually the first and most challenging step to take. Ashford has great sympathy for anyone struggling with mental health problems. No one is immune to them, as they can often be triggered by events such as a hormonal imbalance or personal loss.

Ashford firmly believes that his personal experiences have directly contributed towards his success as an entrepreneur. They have provided him with a mind-set that drives him to succeed, so that his children never experience the problems he did when growing up. Ashford says that he still has highs and lows, which caused him to take medication for a short time. However, he stopped because he didn’t need medication to understand who he was. Instead, Ashford found that a healthy lifestyle provided better results.

Ashford’s advice to entrepreneurs suffering from mental illness is to follow a healthy fitness and diet program. In addition to the physical benefits, regular exercise also develops dedication and self-discipline. Ashford exercises every day and enjoys being drenched in sweat after a workout. He has also found that pushing himself out his comfort zone helps give him a sense of accomplishment, making it easier to cope with the stress of growing a new business. The scientific benefits of increasing the production of neurotransmitters like serotonin and dopamine is also important to an entrepreneur’s success.

Proper diet and hydration are also important for improving mental health. However, this change can take time, causing some people to struggle with this long-term commitment. Another factor to consider when pursing a better diet is that it generally costs more, so a healthy diet can be prohibitively expensive for people with a low income. Joseph Ashford looks forward to addressing this issue as one of his future philanthropic endeavours.

Originally published at on February 19, 2022.

The Importance Of Mental Health for Entrepreneurs
18 Feb 2022

Joseph Ashford Ellis is the founder, owner and non-executive chairman of K4 Global, an online marketing and sales agency based in Bournemouth. His firm provides digital marketing services, especially for the property, motoring, services, sports and technology sectors. Ashford’s diverse portfolio of companies is currently valued at over £200 million, providing him with unique insight into becoming a successful entrepreneur.

Bournemouth is a coastal resort town in Southwest England with an economy based almost entirely in the services sector, which employed 95 per cent of that town’s workforce in 2010. Ashford also grew up in Bournemouth under difficult circumstances due to the loss of his immediate family within a short period of time. He also earned his undergraduate degree in Bournemouth and started his career there.

Ashford has a strong desire to invest in his hometown, where his company provides property management and security services. He seeks growth opportunities by reducing business costs through technological innovation. One of K4 Global’s first acquisitions was a property in Bournemouth that increased its value by over 100 per cent after the completion of the project. This success is based on Ashford’s leadership that drives employees to value service over profit.


The COVID-19 pandemic has profoundly affected the sectors that hold the best growth opportunities, according to Ashford. Zoom meetings became standard practice at many companies, and people started investing in their properties at record rates. These trends illustrate long-term changes in the expectations businesses and end consumers have regarding the products and services they want.

Climate change is another area that’s becoming increasingly important in property investments. Ashford believes that companies addressing this issue are well-positioned to grow significantly in the coming years. For example, homeowners who renovate their properties often add features that reduce their carbon footprint, including more insulation, heat source pumps, and solar panels.


The people in a company are the more important factor in Joseph Ashford’s decision to invest in that company. He says that a company is doomed to failure if its employees don’t share its values or believe in its products. Ashford also looks for strong leadership “that sets the standards for the rest of the company to follow.”

Mental Health

Ashford’s childhood has resulted in mental health challenges as an adult. He was diagnosed with complex PTSD after his immediate family members passed away and bottled up his feelings about it for most of his life. Ashford took medication for a brief period but didn’t like it. He found that a healthy lifestyle that includes physical fitness and happiness was a better solution for him but adds that everyone needs to find their own path towards mental health.

Ashford says that he wants to set an example for people with poor mental health by showing them that it shouldn’t be a hindrance to their personal and professional success. While everyone’s challenges are different, it’s important to seek help and open up to someone. This is the hardest and most significant step in dealing with mental health issues. Ashford sympathizes greatly with anyone struggling with mental health. No one is immune to them, as they’re often triggered by common events such as personal loss and hormone imbalances.


Joseph Ashford says that his experiences with mental health have helped him become a successful entrepreneur because they give him a different mindset from most people. He clearly remembers the obstacles he faced as a child, including scouring for food in bins and feeling guilty about it. These experiences have fueled his will to succeed so that his children will never be in that position. His background has thus given him a greater drive than most people, which is why he is a serial entrepreneur.


Ashford’s advice for entrepreneurs suffering from mental illness is to pursue physical fitness. In addition to the physical benefits, it also promotes other desirable qualities such as dedication, motivation, self-discipline, and a sense of pride in achieving goals. Joseph Ashford trains every day and pushes his body during each session, ensuring he is drenched in sweat after a workout.

Physical fitness is directly linked to mental well-being because pushing yourself out of your comfort zone gives you a feeling of accomplishment. It also provides scientific benefits like increased levels of dopamine, serotonin, and endorphins, helping you feel naturally happy. In addition, Ashford is a strong believer in a healthy diet as a way to maintain mental health. He says that a clean diet and proper hydration can greatly improve mental health. However, many people struggle to make the necessary commitment, since this benefit isn’t always obvious.

Unfortunately, following a healthy lifestyle with a good diet is prohibitively expensive for many people. Those from a lower socio-economic background often have no choice in eating unhealthy food. Ashford is looking forward to addressing this issue, both personally and professionally.

Originally published at on February 18, 2022.