Je possède une vision à 360° du Webmarketing et je suis polyvalente dans la discipline : Rédaction web, SEO & SEA, Réseaux sociaux, E-mailing, Affiliation ou encore Analyse de données...
I started to work for the UK/Germany/Nordics markets, and I'm working for the French market since 2020.
Main missions : Build and develop great relationships with affiliate partners (Sports and Sportsbetting traffic)
Acquisition, retention and activation of partners => Sourcing, negotiation, contracts, technical and creative materials...
Monitor Acquisition campaigns through the different partners (providing materials, negotiating special exposure...)
Media planning for MEA placements during peak sports periods, including the Champions League, World Cup and UEFA Euro.
Manage budgets allocated to partners to deliver FTD volumes, increase ROI and optimize CPA, depending on the strategy
Outline KPI’s and provide consistent reporting every week/month/year => Refer the ROI and CPA to take budget allocation decisions
Monitor and follow-up existing affiliates continuously to ensure the brand is promoted correctly and that information is up-to-date, relevant and compliant with ANJ (the French bookmakers regulator)
