I take care of Logitech G's influencers and social media channels in France and I am also in charge of all the brand content and the paid media. We launched the brand's Twitter account in May 2018 and we are currently at more than 170k followers with a huge engagement and a day to day high level of conversation around the brand. It shows that it's essential to choose the right platforms of speech, especially for gaming (more than any other sectors). I also manage a large portfolio of influencers (+70 paid & unpaid) and I'm just as proud to accompany big profiles (such as Solary, Squeezie or Maghla) as helping smaller ones to improve their broadcast quality and the viewer's experience they have to offer. Otherwise I'm a big fan of eSports and gaming!
Contractual relations: Solary, Squeezie, Alderiate, Maghla, Domingo Tasks: Negociation, Onboarding, day to day accompaniment, renewal, help to develop new formats/shows...
Twitch: Identification of talents, negociation/recruitment, sending of products in exchange of visibility (unboxing and installation of the new Logitech periphericals during a dedicated broadcast),partnerships establishment, giveaways proposal for viewers, competitive intelligence.
Twitter: follow up of visibility and favorite tool to strengthen relationships
Youtube: negociation of visibility concerning best of videos, setup videos, sponsored dedicated videos for the brand
Management of partnerships
Help for the creation of new Twitch shows or original formats: international OsuCup (Sardoche), LightSpeed Cup Fortnite (Solary), Maghlever IRL (Maghla), Charity events (Choeurs de gamer, ZEvent), Generation Z (talkshow/itw with Ines Mkr).
Unpaid collaborations with products offer
Giveaways during specific broadcasts (Birthday, competitions, marathon...).
Social Media Management Logitech G France Establishment of a Paid & Organic strategy for: