Expériences — Isabelle BARNEL

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Experiences

• Representation at business, presigious events
• Press relations | Media relations
• Partnership development
• Organization of internal & external events
• Optimising the visibility of the agency
• LinkedIn strategy
• Personal branding CEO

Contact: i.barnel@agence33degres.com

• Press relations | Media relations
• Partnership development
• Organization of internal & external events
• Representation at events "Signature"
• Increasing the agency's visibility with decision-makers and clients
• LinkedIn strategy
• Personal branding CEO
• Speaker at Club Med Lyon, Vatel Academy Lyon

DIGITAL MARKETING | INTERNAL & EXTERNAL COMMUNICATION:
• Integration of the Management Committee • Definition of the digital strategy
• Deployment: launch of LinkedIn Page, Pinterest, Twitter, Instagram, Flickr, TikTok accounts, YouTube Channel, with specific editorial lines
• Working group for website redesign • Web strategy, Google Analytics monitoring • Monthly evaluations: + 7% engagement on social media in 2022
• Analysis and definition of customer personas • AdWords advertising campaigns: generation of qualified leads to optimize the conversion rate
• Geolocation campaigns (Drive to Store) • negociation of budget
• Launch of a Corporate Social Network, internal communications for employees • Hashtag #WeAreAltitude

INFLUENCE COMMUNICATION | EVENTS:
• Federation of Micro Influencers: Digital activations around product launches, Group values, Employee talents, and Customer Experience

DIGITAL TRANSFORMATION | PHYGITAL: Digital Coaching sales teams • Training • Recruitment and supervision of interns

EMPLOYER BRAND, CUSTOMER EXPERIENCE:
• Communication of recruitment • Development of partnerships • Launch of Google My Business Pages for all dealerships. Monitoring and moderations • Intervention for Digital during Customer Committees in connection with the Net Promoter Score (NPS)

Media Relations: SKI CHRONO, Le Monde, Point de Vue, CHALLENGE, InterMédia, TV 8 Mont-Blanc, Meilleur Rhône-Alpes Auvergne, Skieur magazine, Actors of the Economy La Tribune, PRESENCES CCI Grenoble, Cultur'Eco, FRANCE 3 Alpes, Télé Grenoble, Le Bon Test, Le Journal des Entreprises, Publicimes Actu Montagnes

Web editorial management • Influence & Social media Management

Entity bringing together the projects of the holding: RaidLight • VERTICAL • Network of Trail stations • SKI HIKING areas • Info-LAB