Ibrahim MADACHE - Senior Consultant Adobe Campaign (ex Neolane) - Certified developer

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CV réalisé sur DoYouBuzz

Expériences

Realization and support of the various evolutions on the Adobe Campaign platform
Participation in the implementation of the B2B solution

Participation in the framing phases of technical and business needs around the Member Life Cycle Product
Project management and distribution / monitoring of tasks with the different members of the team
Implementation, evolution and improvement of the various marketing and service communications triggers
Support for business teams on the use of Adobe Campaign and its various interactions with other tools
Creation of an Airship-Adobe Campaign connector to send communications via the Push channel
Support of the Adobe Campaign platform (Database, marketing servers, mid-sourcing servers, message center servers, ...)

Adobe Campaign Support Level 2
Continuous interaction with customers, online and offline
Customer-centric approach, in order to provide the best possible experience
Learning and rapid rise in skills in order to acquire a good expertise on the existing functionalities and the future evolutions of the product
Follow and teach the best practices of the product
Contribute to optimizing the solutions implemented by customers, in order to get the most out of the product
Work to continuously improve the time and quality of
resolution of various issues

Realization and support of the various evolutions on the platform
Evolution and maintenance of the Accengage connector - Adobe

Training content:
Master the technical aspects of Adobe Campaign
Use monitoring tools
Know the elements necessary to support Adobe Campaign
Know how to create, automate and maintain the workflow object in Adobe Campaign

Settings of recurring and one-off campaigns
Establishment of a system of offers from partners

Paramétrage de Workflows de ciblages et des diffusion
Mise en place de workflow de reporting

Technical project manager on the following developments:
• Modify and improve the use of distributed marketing
• Automation of deployment operations
• Extension of the data model

Platform audit
Definition of the migration strategy and switchover
Migration of objects and data
Project follow up

Audit of the Neolane v4 platform
Organization of Workshops for the preparation of the migration
Realization of all phases of: changeover, acceptance, production and maintenance:
• Installation and configuration of the acceptance platform
• Definition and adaptation of import / export packages for Neolane objects
• Creation of SQL procedures and scripts for data switching
• Assistance with the installation and configuration of the platform and deliverability
Training of technical teams in the use of new features of the v6 platform
Training of operating teams in the maintenance / monitoring of the production platform

Creation and configuration of the web application for the reservation process
Configuration of operations, targeting workflows and deliveries
Creation of the reporting web application for daily monitoring
Training and technical support for different console users

Setting up data schemas and WebApps
Implementation of web applications associated with content models
Configuration of web applications:
• Email / SMS content management interface
• Survey management interface
• Reporting interface
Technical workflow configuration

Campaign settings
Web application settings for subscription and unsubscription
Setting up services / subscriptions in Adobe Campaign

Configuration of the solution for loyalty and acquisition entities:
• Data schemas
• Customer forms
• Implementation of web applications for subscribing and unsubscribing to newsletters
Automated sending of flight confirmation emails

Technical consultant on Adobe Campaign (ex Neolane)

Velvet Consulting

Avril 2013 à septembre 2016

Stage

Paris

France

Participate in the phases of analysis, design and formalization of needs with the client.
Write functional and technical specifications.
Configuration and integration of the Adobe Campaign solution in the customer's IS.
Help with the QA
Training of operational teams in the new solution.

Compétences

Certification: Adobe Campaign Developer
Adobe Campaign (ex Neolane) V4, V5.11, V6, V6.1
Database: Oracle, PostgreSQL, MS SQL Server, MySQL
Languages: PHP, Java, xHTML/CSS, Javascript, XML, XSL/ XSLT
Systems: Windows, Linux

French-Arabic: bilingual
English: Good level

Formations

Master 2 specialty: New Technologies and Project Management (NTDP)