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Gabor Koska

Gabor Koska

Senior Director, Consumer Insights

Hong Kong SAR China
Employed Open to opportunities
I’m a senior consumer insights professional with 19 years of international experience.

My core experience is in consumer research for innovation, communications development, touchpoint and media optimization and strategic market segmentation.

In recent years I have been focusing on exploiting social and digital behavioural data combined with advanced analytics to better respond to client challenges.

I have a multidisciplinary background comfortable with quantitative, qualitative and secondary research techniques.

I have a passion for Asia having lived and worked in Japan and Hong Kong.

I'm a trained workshop facilitator at ease with board level audiences.

I create visually engaging and creative outputs which tell compelling stories to my clients.
Resume created on DoYouBuzz

Account Director

Kantar Japan
October 2006 to May 2009
Tokyo
Japan
  • Leading the Coca Cola copy testing account, providing strategic advice on approximately 50 communication campaigns per year
  • Running the brand tracking program for GSK Japan's consumer health brands
  • Leading qualitative product evaluation, communications testing and brand positioning work for Levi's, Audi, De Beers
  • Managing a team of 5
  • Annual budget: €2 million