I help organisations deliver customer value, user adoption and employee satisfaction in digital transformations. Combining agile and change management principles, I can drive multiple transformation tracks in parallel — aligning people, processes, and technology. My data-driven approach uses metrics to measure adoption and feedback loops to continuously reduce resistance and improve satisfaction. I’ve supported diverse clients in different sectors in their digital transformation, quickly absorbing complex contexts and delivering results that matter while embracing ambiguity and uncertainty. Having worked across multiple transformation tracks in complex, distributed contexts, I thrive in environments where agility, structure, and empathy must coexist. My experience spans digital workplace enablement (collaboration tools, field and back-office applications), cross-team alignment, and continuous improvement programs that improve how people work, connect, and deliver value together.
Acted as Scrum Master for a newly formed team within the digital channels tribe, supporting onboarding, agile delivery, and team cohesion in a distributed and multicultural setup
Earned team trust through transparent communication and direct feedback, eventually being asked to take up the chapter lead role for Scrum Masters
Building custom backoffice apps in Angular and React in co-creation with business users and using different metrics to improve on innovation and adoption