My current role combines two primary areas of responsibility across the EMEA region.
As Senior Marketing Manager - EMEA, I am responsible for developing and executing marketing strategies that support ASP's capital equipment and consumables business, including product launches, demand generation initiatives, digital marketing campaigns, customer engagement programs, and market development activities.
As Commercial Marketing Manager, I lead and coordinate a team of Field Marketing Managers and indirect reports across multiple EMEA sub-clusters, ensuring effective localization and execution of regional strategies, commercial initiatives, customer programs, and go-to-market activities while maintaining alignment with overall business objectives.
Key areas of expertise include:
Strategic marketing and go-to-market planning Product lifecycle and portfolio management Product launch planning and execution People leadership and talent development Cross-functional leadership in highly matrixed organizations Global and regional project management KOL identification, engagement, and development Healthcare Professional (HCP) engagement P&L and budget management Business performance management through KPIs, dashboards, leading and lagging indicators Commercial excellence and performance optimization Digital marketing strategy and omnichannel customer engagement Digital content development and channel management Demand generation and campaign management Congress, event, and customer education program management Tender strategy and commercial support Market analysis, competitive intelligence, and business planning Stakeholder management across global, regional, and local functions Driving execution in complex international environments involving multiple internal and external stakeholders
