My current role combines two primary areas of responsibility across the EMEA region.
As Senior Marketing Manager - EMEA, I am responsible for developing and executing marketing strategies that support ASP's capital equipment and consumables business, including product launches, demand generation initiatives, digital marketing campaigns, customer engagement programs, and market development activities.
As Commercial Marketing Manager, I lead and coordinate a team of Field Marketing Managers and indirect reports across multiple EMEA sub-clusters, ensuring effective localization and execution of regional strategies, commercial initiatives, customer programs, and go-to-market activities while maintaining alignment with overall business objectives.
Key areas of expertise include:
Strategic marketing and go-to-market planning Product lifecycle and portfolio management Product launch planning and execution People leadership and talent development Cross-functional leadership in highly matrixed organizations Global and regional project management KOL identification, engagement, and development Healthcare Professional (HCP) engagement P&L and budget management Business performance management through KPIs, dashboards, leading and lagging indicators Commercial excellence and performance optimization Digital marketing strategy and omnichannel customer engagement Digital content development and channel management Demand generation and campaign management Congress, event, and customer education program management Tender strategy and commercial support Market analysis, competitive intelligence, and business planning Stakeholder management across global, regional, and local functions Driving execution in complex international environments involving multiple internal and external stakeholders
ASP, recently acquired by Fortive from J&J, is market leader in Sterilization and Infection Prevention. EMEA Marketing Manager is responsible for marketing plan creation, communication and execution tracking in synergy with local countries organization. MM is the main point of contact for WW OpCo based in US, drives new product launches in EMEA market, and is responsible for content creation and digital implementation. Responsibility of MM is also ensuring proper tracking of leading and lagging indicators through KPIs, setting visual management and triggering relative action plan if performance improvement is required. Major focus under product management are: driving utilization of H2O2 sterilizers, and complete High Level Disinfection portfolio (capital and consumables).
ASP J&J is market leader in Sterilization and Infection Prevention. EMEA Marketing Manager is responsible for marketing plan creation, communication and execution tracking in synergy with local countries organization. EMEA MM is the main point of contact for WW OpCo based in US (global marketing, R&D and other relevant functions), and drive implementation of business partners’ plan as prof and commercial education. MM drives new product launches under Launch Excellence process based on Big Picture marketing
ASP J&J is market leader in Sterilization and Infection Prevention. Starting from 2017, ASP is going to launch several new products: focus on strategy execution is the main responsibility of EMEA BDM. Other responsibilities are: create strategies to increase turnover, train sales force, leverage synergies across J&J BUs and functions, be the go-to person for Tier 1 countries (countries representing 70% of the EMEA business)
Sales manager for spinal and power tools orthopedic business in central Italy, managing wide customer portfolio (spine, ortho, trauma, neuro) and mixed sales force (employee and agencies)
