Report monthly to ZoneGC for Taiwan's F&B key facts and insights, develop/lead strategy and annual campaign of key products. Provide insights for Sales Force to plan the rout-to-market strategy and work with cross-functional teams.
Collaborate with sales and lead the B2B proposals (average 50 events per year, generate revenue for new products over 5M/y, including tasting events to chefs, distributors training and covering channels: CVS, Chain FSR, QSR)
Allocate budget and ideate short/long-term promotion program (including push/pull plan) to drive key initiatives. Execute and validate the quarterly results for optimization.(Reduce promotion cost 10%yoy in 2022, and prevented loss in inventory under COVID-19, generated rev around 10M)
Cooperate with market research company and digital media agents to generate content, and build Nestle Professional's identity/online presence across multiple channels. -Manage website and social media platforms (including Facebook, Youtube) and drive content creation.(Increased Facebook average engagement +60% (2022 vs2019) -Launched NP Taiwan website(Y2022) and LINE OA(Y2023), in charge of SEO and membership marketing
Develop sales kit, POSM, and provide training to support new product launching. Cooperate with media and chef association to generate leads to sales funnel and strengthen brand images of Maggi.
Company Description
Nestlé Professional is dedicated to being an inspiring growth partner that delivers creative, branded food and beverage solutions, enabling foodservice operators to delight their consumers. From CHEF®, GARDEN GOURMET®, MAGGI®, MINOR’S®, BUITONI® on-trend culinary items to innovative beverage solutions under NESCAFE®, WE PROUDLY SERVE STARBUCKS®, ROASTELIER®, COFFEE-MATE® brands, Nestlé Professional meets the needs of foodservice operators while fully satisfying the tastes of the out-of-home consumer.
Launch new product lines including frozen sauce pack, bread, seafood, cream; average 11 products per year contributed 10% of total sales. Coordinate NPD projects including product specifications, pricing strategy, and time-integrated plans for launching.
Transit 14 products from 3 facilities by developing packages, control material inventory levels and coordinate production schedules for smooth transitioning from plant to plant.
Plan and execute seminars in Philippine for cream product launching and maintain key accounts
Analysis of sales forecasts and relevant financials and reporting on product sales, P&L quarterly.
Company Description
The founder of the non-dairy segment of the frozen-food industry, Rich’s is a leading supplier and solutions provider to the foodservice, in-store bakery and retail marketplaces. The company is the world leader in non-dairy toppings, icings and other emulsions. Other key product categories include cakes and desserts; pizza, bakery products; breads and rolls; shrimp and seafood; appetizers and snacks; BBQ; meatballs and pasta; and gluten-free and all-natural items.
Brand developer for Chocolate and Bakery Ingredients
Creation Food Ltd.
September 2014
to June 2017
Develop brand for world famous chocolate brand (Valrhona and Republica del Cacao) by co-working with pastry chefs for key accounts’ seasonal proposals and drive the growth
Plan and execute branding event in Taiwan: Product launching event, pastry chefs hands on class for key accounts, quarterly sales training
Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels
Company Description
One of the top 5 food service distributor/ manufacturer in Taiwan. As the only distributor who has 60 direct-selling stores around Taiwan, nearly 300 delivery vehicles, Creation Food not only roasted coffee beans, manufactured syrup, non-dairy cream and creamer, but also carries world known brands including wine, chocolate, dairy, pasta, tortilla, tomato products.
Commis Intern
Chocolatier CANET
April 2014
to August 2014
Commis of French pastry and chocolate
Company Description
A bakeshop supplies chocolate. bakery, pastry products to local people in Nice, France.
Sales Representative
Nan Ya Circuit Board. Inc.
September 2010
to March 2013
Maintain business with US IC design house including Broadcom and Apple
