Fang Yu HSU

Resume created on DoYouBuzz

Experiences

Report monthly to ZoneGC for Taiwan's F&B key facts and insights, develop/lead strategy and annual campaign of key products. Provide insights for Sales Force to plan the rout-to-market strategy and work with cross-functional teams.
Collaborate with sales and lead the B2B proposals (average 50 events per year, generate revenue for new products over 5M/y, including tasting events to chefs, distributors training and covering channels: CVS, Chain FSR, QSR)
Allocate budget and ideate short/long-term promotion program (including push/pull plan) to drive key initiatives. Execute and validate the quarterly results for optimization.(Reduce promotion cost 10%yoy in 2022, and prevented loss in inventory under COVID-19, generated rev around 10M)
Cooperate with market research company and digital media agents to generate content, and build Nestle Professional's identity/online presence across multiple channels.
-Manage website and social media platforms (including Facebook, Youtube) and drive content creation.(Increased Facebook average engagement +60% (2022 vs2019)
-Launched NP Taiwan website(Y2022) and LINE OA(Y2023), in charge of SEO and membership marketing
Develop sales kit, POSM, and provide training to support new product launching. Cooperate with media and chef association to generate leads to sales funnel and strengthen brand images of Maggi.

Launch new product lines including frozen sauce pack, bread, seafood, cream; average 11 products per year contributed 10% of total sales. Coordinate NPD projects including product specifications, pricing strategy, and time-integrated plans for launching.
Transit 14 products from 3 facilities by developing packages, control material inventory levels and coordinate production schedules for smooth transitioning from plant to plant.
Plan and execute seminars in Philippine for cream product launching and maintain key accounts
Analysis of sales forecasts and relevant financials and reporting on product sales, P&L quarterly.

Develop brand for world famous chocolate brand (Valrhona and Republica del Cacao) by co-working with pastry chefs for key accounts’ seasonal proposals and drive the growth
Plan and execute branding event in Taiwan: Product launching event, pastry chefs hands on class for key accounts, quarterly sales training
Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels

Education

Professional Pastry Art school situated in France, Yssingeaux, under group of Alain Ducasse.

Skills

Channel Marketing Executive