Conversion Rate Optimization is a data driven approach through Analytics, Research and Testing to increase desired outcomes from existing traffic.
Since September 2014
New York
United States - New York
• Identify, monitor and analyse key digital KPIs and deliver key business building insights. • Create and maintain dashboards and standardised monthly reporting for various stakeholders including sales, marketing, and executive team • Deliver reports, and interpret them for clients identifying opportunities to create value and optimise performance. • Developing and implementing KPI based online marketing strategies • Brief and manage designers and developers to build website optimisation with proven results.
The House of Kaizen Conversion Rate Optimization team develop pioneering programs to optimize online businesses and websites. The CRO team increase website's revenues by applying a scientific methodology to A/Bn test, strategies and experiments.
January 2014
to July 2014
Internship
London
United Kingdom
Research Analyst
In charge of the Research Process for 5 Conversion Consultants and 10 clients simultaneously in a hight challenging environment with tight deadlines.
Building Market Research, and Competition Analysis
Using Web Analytics
Analysing User Behaviour, Mindset and Needs
Managing and improving the research development processes
Designing a Website Pilot
Involved in working with developers and designers to build dynamic website pages. Also using stress test.
Designing, Monitoring and Reporting A/B test
Doing Research on Cognitive Principles of Online Persuasion
Interns Recruitment
Company Description
The House of Kaizen Conversion Rate Optimization team develop pioneering programs to optimize online businesses and websites. The CRO team increase website's revenues by applying a scientific methodology to A/Bn test, strategies and experiments.
Activity: Founding and managing "Millésimes Privés" for 6 years: a private mailing list organizing wine wholesales from famous winemakers to final consumers in France.
Benefits: • Avoiding middlemen and therefore stocks condition and cost • Selling up to 40% under current market prices • No stocks to manage
Results: ►Positive Cashflow ►Best Year: 6000 bottles sold in 2 month ►Average Turnover : 40 000 € ►Loyal Customer Mailing List of 100+ Private Buyers
AREVA T&D UK Ltd - Areva T&D was a subsidiary of Areva group specialized in the business of transmission and distribution of electricity. It was sold 7 June 2010 Alstom and Schneider Electric.
May 2010
to July 2010
Internship
Stafford
United Kingdom
Assisting the Regional Sales performance & Operations manager
Full market survey for onshore wind farms in UK
Customer Business Evaluation Reports
Forecast customers projects for the next 5 years and analyse opportunities for AREVA T&D UK
