Davy Dauvergne
Marketing & Innovation manager
Situation professionnelle
En poste
En recherche active
Présentation
Graduated from a BA in Høgskolen i Østfold in Norway, as well as a Master (MDIE) to Idrac Lyon. My researches focuses on the stakes of e-business and conditions to implement an efficient cross-channel strategy for Retailers. In charge of product marketing and innovation within the Cegid Retail Business Unit (comprehensive software portfolio to control, manage and optimize international retail operations)
My challenges are to evangelize and market our different solutions (internaly and externally) and participate in product strategy from an innovative prism. My tools: Cegid Innovation Store (showroom on new uses and new technologies at the point of sale), presentations, events, social media ...
My challenges are to evangelize and market our different solutions (internaly and externally) and participate in product strategy from an innovative prism. My tools: Cegid Innovation Store (showroom on new uses and new technologies at the point of sale), presentations, events, social media ...
- Retail
- Social Networking
- E-commerce
- Mobile Applications
- Digital Marketing
- Product Marketing
- Business Strategy
- Cross-Channel
- Strategy
- Business Development
- CRM
- Intelligence Analysis
- Social Media Marketing
- Lean startup
- Disruptive innovation
- Omnichannel
- Mobile
- Social Media
- Analytics
- Marketing relationnel
