Experienced Digital Marketing Business Partner, interested in the following roles: Digital Marketing Manager / (Regional) Project Manager / Junior Brand Manager / Business Analyst (preferred location: DACH Countries / Ireland / Scandinavia / Canada)
I share the philosophy that curiosity, self-confidence, integrity, well-clarified goals, structured thinking as well as never fear to fail mentality enable people to make the impossible possible.
My goal is to take an active role in improving the overall quality of life by utilising effectively the skills and knowledge obtained as a result of continuous learning, personal and professional development as well as by working on and leading various commercial projects and teams in the future.
Owner of the HCP Portal (Content Management System: Drupal) and the virtual communication channel in the market. Creating digital marketing campaigns (including but not limited to Google Ads Search Network advertisements), mass mails / eDMs (by using Marketo, Knak, Harmony platforms) and animated videos (on GoAnimate / Vyond). Editing metatags for SEO and creating UTMs for tracking KPIs of digital marketing campaigns on various analytics platforms (including but not limited to Adobe Analytics). Taking care of Closed Loop Marketing (iDetails) and rep-triggered e-mails (uploaded onto Veeva).
Driving digital initiatives in the market. Customising global/regional initiatives to market needs.
Tracking and keeping relevant stakeholders in the market informed on channel or campaign deployment plans.
Collaborating closely with Operations Managers, Commercial Operations Leads, Sales & Marketing Colleagues and promoting market XBU alignment.
Achievements:
Obtained the Eastern Europe Best Job Recognition Award for contributing significantly to the launch of Pfizer’s Mass Mailing Platform: Marketo in Europe.
Successfully managed the launch projects of various digital platforms in Hungary.
Reached, regarding Vaccines-related eDMs, a 69% Unique Open Rate with a 45% Unique Click Rate amongst 800 HCPs by utilising advanced personalisation tactics.
Developed a successful Google Ads Search Network Campaign Strategy with Customer Journey, Keyword Research and Text Ads to promote Pfizer’s neuropathic pain-related website. The Campaign attained a CTR 326% higher than the industry average and generated 4.5 times more conversions from a monthly fee of 17% of the monthly fee of the Banner Ad Campaign developed by an agency. I was later on asked to share the created methodology as a best practice in Europe.
Saved USD 18 749 for the company in 2019 thanks to my influencing and negotiations skills.
LEAD Management Trainee Program (Rotational Program)
Pfizer Kft.
March 2018
to August 2019
Full-time
Budapest
Hungary
Pfizer is an American pharmaceutical corporation headquartered in New York City. It is one of the world's largest pharmaceutical companies.
The LEAD Program is Pfizer’s Talent Development Program to develop junior talents through various rotations among the departments of Pfizer’s Global Commercial Operations (GCO) division. The GCO division provides commercial services to Pfizer Business Units. These services include Sales and Marketing, Customer Relationship Management support, Skills and Brand Trainings, Meetings and Congresses, MultiChannel Communication and Compliance Support.
Digital Channel Enablement (DCE) department – Market: Hungary 03/2018 -
Meetings and Events (M&E) department - Markets: Europe Clusters (small mid-sized European countries) 03/2018 - 02/2019
Digital Channel Enablement Department; Role: DCE Business Partner - Hungary:
Drives digital initiatives in the market;
Creates digital campaigns, e-mails, animated videos, owns the Healthcare Professional (HCP) Portal in the market;
Tracks the success of the deployed campaigns through the creation of reports with the help of Epsilon Harmony, Adobe Omniture (Adobe Analytics), Tableau, CMT Metadata Tool and MS Excel;
Keeps relevant stakeholders in the market informed on channel or campaign deployment plans;
Collaborates closely with DCE Ops team, CO Leads;
Promotes Market XBU alignment;
Makes sure global / regional digital initiatives are customised to market needs;
Supports and monitors DCE Go-Live project schedules, deliverables, target dates, and resource assignments in the market.
DCE Achievements: Introduced DCE solutions to the Hungarian market. Automated mass mailing campaign reporting via the development of a scalable dynamic dashboard. The dashboard has been already shared with and utilised by different European markets (for instance: Portugal and Poland). Increased the unique open rate by 12.7% in case of mass mailing campaigns by applying various personalisation tactics. Facilitated the Hungarian launch of digital platforms such as: Marketo & Knak and the launch of digital solutions such as: Pfizer Congress Triggered Emails.
Meetings and Events (M&E) - Market: Small mid-sized European countries; Role: Regional Project Manager
Pfizer’s Preferred Venue Program – Market: Portugal o Reached out to potential future partners of Pfizer Portugal and contracted them to increase the number of venues preferred by Pfizer in Portugal.
Meetings Express Project – Market: Portugal o Collaborated closely with Pfizer Portugal; o Supported the launch of Pfizer’s Meetings Express Platform in Portugal as being the Project Manager.
Meeting Planning Agency (MPA) Transition Project – Market: Europe Clusters (small mid-sized European countries) o Localised and created price simulations to compare the costs of Pfizer’s new MPAs with the fees of current agencies for various European countries.
Cvent (platform for events, conferences and meetings) related support provided for small, midsized European countries as Super User – Market: Europe Clusters (small mid-sized European countries)
M&E Achievements: Modernised Pfizer’s Preferred Venue Program with the use of digital solutions; The launch of Pfizer’s Meetings Express Platform in Portugal.
Completed Management Trainee Program Trainings / Workshops:
Global Privacy Principles for the Pharmaceutical Industry (March, 2018)
