Csaba Federer
Experienced Digital Marketing Business Partner, interested in the following roles: Digital Marketing Manager / (Regional) Project Manager / Junior Brand Manager / Business Analyst (preferred location: DACH Countries / Ireland / Scandinavia / Canada)
Digital marketing and channel enablement
Omnichannel Marketing Strategy
Key Account Management
Project Management
Econometric Analysis
33 years old
Driving License
Budapest (1091) Hungary
Employed
Available
I am constantly seeking challenges.
I share the philosophy that curiosity, self-confidence, integrity, well-clarified goals, structured thinking as well as never fear to fail mentality enable people to make the impossible possible.
My goal is to take an active role in improving the overall quality of life by utilising effectively the skills and knowledge obtained as a result of continuous learning, personal and professional development as well as by working on and leading various commercial projects and teams in the future.
I share the philosophy that curiosity, self-confidence, integrity, well-clarified goals, structured thinking as well as never fear to fail mentality enable people to make the impossible possible.
My goal is to take an active role in improving the overall quality of life by utilising effectively the skills and knowledge obtained as a result of continuous learning, personal and professional development as well as by working on and leading various commercial projects and teams in the future.
Experiences
Digital Channel Enablement Business Partner
Pfizer Kft.
Since September 2019
Full-time
Budapest
Hungary
- Main tasks:
Owner of the HCP Portal (Content Management System: Drupal) and the virtual communication channel in the market. Creating digital marketing campaigns (including but not limited to Google Ads Search Network advertisements), mass mails / eDMs (by using Marketo, Knak, Harmony platforms) and animated videos (on GoAnimate / Vyond). Editing metatags for SEO and creating UTMs for tracking KPIs of digital marketing campaigns on various analytics platforms (including but not limited to Adobe Analytics). Taking care of Closed Loop Marketing (iDetails) and rep-triggered e-mails (uploaded onto Veeva).
Driving digital initiatives in the market. Customising global/regional initiatives to market needs.
Tracking and keeping relevant stakeholders in the market informed on channel or campaign deployment plans.
Collaborating closely with Operations Managers, Commercial Operations Leads, Sales & Marketing Colleagues and promoting market XBU alignment.
Achievements:
Obtained the Eastern Europe Best Job Recognition Award for contributing significantly to the launch of Pfizer’s Mass Mailing Platform: Marketo in Europe.
Successfully managed the launch projects of various digital platforms in Hungary.
Reached, regarding Vaccines-related eDMs, a 69% Unique Open Rate with a 45% Unique Click Rate amongst 800 HCPs by utilising advanced personalisation tactics.
Developed a successful Google Ads Search Network Campaign Strategy with Customer Journey, Keyword Research and Text Ads to promote Pfizer’s neuropathic pain-related website. The Campaign attained a CTR 326% higher than the industry average and generated 4.5 times more conversions from a monthly fee of 17% of the monthly fee of the Banner Ad Campaign developed by an agency. I was later on asked to share the created methodology as a best practice in Europe.
Saved USD 18 749 for the company in 2019 thanks to my influencing and negotiations skills.
LEAD Management Trainee Program (Rotational Program)
Pfizer Kft.
March 2018
to August 2019
Full-time
Budapest
Hungary
- Pfizer is an American pharmaceutical corporation headquartered in New York City. It is one of the world's largest pharmaceutical companies.
The LEAD Program is Pfizer’s Talent Development Program to develop junior talents through various rotations among the departments of Pfizer’s Global Commercial Operations (GCO) division. The GCO division provides commercial services to Pfizer Business Units. These services include Sales and Marketing, Customer Relationship Management support, Skills and Brand Trainings, Meetings and Congresses, MultiChannel Communication and Compliance Support. - Digital Channel Enablement (DCE) department – Market: Hungary 03/2018 -
- Meetings and Events (M&E) department - Markets: Europe Clusters (small mid-sized European countries) 03/2018 - 02/2019
- Digital Channel Enablement Department;
Role: DCE Business Partner - Hungary:
- Drives digital initiatives in the market;
- Creates digital campaigns, e-mails, animated videos, owns the Healthcare Professional (HCP) Portal in the market;
- Tracks the success of the deployed campaigns through the creation of reports with the help of Epsilon Harmony, Adobe Omniture (Adobe Analytics), Tableau, CMT Metadata Tool and MS Excel;
- Keeps relevant stakeholders in the market informed on channel or campaign deployment plans;
- Collaborates closely with DCE Ops team, CO Leads;
- Promotes Market XBU alignment;
- Makes sure global / regional digital initiatives are customised to market needs;
- Supports and monitors DCE Go-Live project schedules, deliverables, target dates, and resource assignments in the market.
DCE Achievements: Introduced DCE solutions to the Hungarian market. Automated mass mailing campaign reporting via the development of a scalable dynamic dashboard. The dashboard has been already shared with and utilised by different European markets (for instance: Portugal and Poland). Increased the unique open rate by 12.7% in case of mass mailing campaigns by applying various personalisation tactics. Facilitated the Hungarian launch of digital platforms such as: Marketo & Knak and the launch of digital solutions such as: Pfizer Congress Triggered Emails.
Meetings and Events (M&E) - Market: Small mid-sized European countries;
Role: Regional Project Manager
- Pfizer’s Preferred Venue Program – Market: Portugal
o Reached out to potential future partners of Pfizer Portugal and contracted them to increase the number of venues preferred by Pfizer in Portugal.
- Meetings Express Project – Market: Portugal
o Collaborated closely with Pfizer Portugal;
o Supported the launch of Pfizer’s Meetings Express Platform in Portugal as being the Project Manager.
- Meeting Planning Agency (MPA) Transition Project – Market: Europe Clusters (small mid-sized European countries)
o Localised and created price simulations to compare the costs of Pfizer’s new MPAs with the fees of current agencies for various European countries.
- Cvent (platform for events, conferences and meetings) related support provided for small, midsized European countries as Super User – Market: Europe Clusters (small mid-sized European countries)
M&E Achievements: Modernised Pfizer’s Preferred Venue Program with the use of digital solutions; The launch of Pfizer’s Meetings Express Platform in Portugal. - Drives digital initiatives in the market;
- Completed Management Trainee Program Trainings / Workshops:
- Global Privacy Principles for the Pharmaceutical Industry (March, 2018)
- Strategic Thinking I (May, 2018)
- Dare To Try (September, 2018)
- Storytelling & Presentation Skills (September, 2018)
- Strategic Thinking II (September, 2018)
- Influence Techniques (March, 2019)
- Global Privacy Principles for the Pharmaceutical Industry (March, 2018)
Marketing Consultant
DRONANIA pharmaceuticals GmbH
July 2017
to September 2017
Bad Wörishofen
Germany
- Analysing the German pharmaceutical industry,
- Conducting market and competitor analyses,
- Developing a product launch strategy for a new phytoceutical cough drops product,
- Designing an effective pricing strategy for a new homeopathic pharmaceutical product,
- Making valuable recommendations, after a thorough research, about how to raise the sales values of a phytoceutical laxative in Germany.
Student Marketing Consultant
L'Oréal Österreich GmbH
March 2017
to July 2017
Vienna
Austria
- Analysing the Austrian skin care market for the 50+ segment with its economic potential,
- Designing a product launch marketing strategy for a new VICHY anti-ageing product within a given budget.
- CEMS MIM International Business Project.
- Achievement: Obtained excellent score on the CEMS Business Project at L’Oréal Austria
Commercial and Administrative Assistant
Volmix Kft.
July 2014
to October 2014
Internship
Budapest
Hungary
- Volmix is a Hungarian manufacturing FMCG company.
Sector: Chemicals - Conducting competitor analysis and price surveys,
- Recording purchase orders,
- Keeping contact with domestic and foreign partners (German and Spanish),
- Updating the firm’s website.
Master’s degree (MA), International Economic Analysis (English Language Program)
Corvinus University of Budapest
September 2015
to February 2018
Graduated with Certificate with Honours
Degree: MA in International Economy and Business (English Language Program)
Qualification: Excellent (Certificate with Honours )
Grade average: 4.96 / 5.0 scale (In the top 1% of students)
MA Dissertation assessment: 96% (Excellent)
Dissertation title: Oil abundance: A curse or blessing?
Research method: Multiple linear regression panel data econometric models for OLS regression
The Faculty of Economics is a prestigious Faculty of Corvinus University of Budapest and it was ranked the 6th place by the Financial Times in the field of economics in 2009.
Main courses taken:
• Advanced Quantitative Methods,
• International Financial Markets,
• Economics of Transnational Corporations,
• Comparative Economics,
• Development Economics,
• Health Economics,
• Globalization of World Politics.
Excellence Award: I have obtained the Scholarship of Excellence from the Central Bank of Hungary (MNB Kiválósági Ösztöndíj), November 2016.
Project: Advanced Quantitative Methods - New Ways of Measuring Well-being (Enhancing and promoting nations’ well-being)
February 2016 – June 2016
Aim: Analysing existing well-being indicators and providing country analyses in 4 different countries (Colombia, Turkey, France and Hungary) as well as creating new quantitative ways for measuring well-being.
Role: Coordinator of the international project group that included 8 members from 4 different countries.
Achievement: The project group has won the prize for the Best Project from the subject.
Organisation: Member of CEMS Club Budapest
Degree: MA in International Economy and Business (English Language Program)
Qualification: Excellent (Certificate with Honours )
Grade average: 4.96 / 5.0 scale (In the top 1% of students)
MA Dissertation assessment: 96% (Excellent)
Dissertation title: Oil abundance: A curse or blessing?
Research method: Multiple linear regression panel data econometric models for OLS regression
The Faculty of Economics is a prestigious Faculty of Corvinus University of Budapest and it was ranked the 6th place by the Financial Times in the field of economics in 2009.
Main courses taken:
• Advanced Quantitative Methods,
• International Financial Markets,
• Economics of Transnational Corporations,
• Comparative Economics,
• Development Economics,
• Health Economics,
• Globalization of World Politics.
Excellence Award: I have obtained the Scholarship of Excellence from the Central Bank of Hungary (MNB Kiválósági Ösztöndíj), November 2016.
Project: Advanced Quantitative Methods - New Ways of Measuring Well-being (Enhancing and promoting nations’ well-being)
February 2016 – June 2016
Aim: Analysing existing well-being indicators and providing country analyses in 4 different countries (Colombia, Turkey, France and Hungary) as well as creating new quantitative ways for measuring well-being.
Role: Coordinator of the international project group that included 8 members from 4 different countries.
Achievement: The project group has won the prize for the Best Project from the subject.
Organisation: Member of CEMS Club Budapest
Master’s degree (MSc), International Management (CEMS MIM)
CEMS – The Global Alliance in Management Education
August 2016
to February 2018
Degree: MSc CEMS Master's in International Management
Qualification: Excellent
Grade average: 4.7 / 5.0 Scale.
Home School: Corvinus University of Budapest (Corvinus Business School) (Hungary)
Host School: Vienna University of Economics & Business (Austria)
The CEMS Master in International Management (CEMS MIM) programme was ranked the 4th place worldwide in the field of Management education by the Financial Times in 2015.
Courses taken:
• Business Valuation,
• Strategic Financial Analysis,
• Global Strategy,
• Corporate Governance,
• Decision Making Skills.
Additional trainings and skill seminars:
Organisation: I am a member of CEMS Club Budapest.
Qualification: Excellent
Grade average: 4.7 / 5.0 Scale.
Home School: Corvinus University of Budapest (Corvinus Business School) (Hungary)
Host School: Vienna University of Economics & Business (Austria)
The CEMS Master in International Management (CEMS MIM) programme was ranked the 4th place worldwide in the field of Management education by the Financial Times in 2015.
Courses taken:
• Business Valuation,
• Strategic Financial Analysis,
• Global Strategy,
• Corporate Governance,
• Decision Making Skills.
Additional trainings and skill seminars:
- An intensive training (block seminar) in Digital Transformation, August 2016.
- Skill seminar provided by Procter & Gamble Poland in “Learn to lead”, April 2016.
- Skill seminar provided by Groupe SEB in “Negotiation Skills”, September 2016.
- An intensive skill seminar in Business Communications, September 2016.
- Skill seminar at Vodafone Hungary in “Global Brand Management in practice”, October 2016.
Organisation: I am a member of CEMS Club Budapest.
Master’s degree (MSc), International Management (CEMS MIM)
Vienna University of Economics & Business (WU)
February 2017
to July 2017
CEMS exchange semester
WU won the CEMS School of the Year Award with the prize in the category “Best International Business Project” in 2015 and it also won the CEMS Course of the Year Award in 2016.
Courses taken:
• Managing and Analyzing Data for Business Decisions,
• Responsible Global Leadership,
• Global Management Practice,
• Global Careers,
• International Business Project,
• Burn Baby Burn (on Plans and Business Models)
WU won the CEMS School of the Year Award with the prize in the category “Best International Business Project” in 2015 and it also won the CEMS Course of the Year Award in 2016.
Courses taken:
• Managing and Analyzing Data for Business Decisions,
• Responsible Global Leadership,
• Global Management Practice,
• Global Careers,
• International Business Project,
• Burn Baby Burn (on Plans and Business Models)
Bachelor’s degree (BA), International Business Enterprises (English Language Program)
Budapest Business School (Faculty of International Management and Business)
September 2011
to January 2015
Degree: BA International Business (English Language Program)
Qualification: Excellent
Grade average: 4.8 / 5.0 scale (In the top 1% of students)
Main courses taken:
• Payments, Risk Management and Financing,
• Analysis of Business Situations and Processes,
• Foreign Trade Regulation,
• International Trade and Forwarding,
• International Business Transactions,
• Business Environment in the EU,
• Applied Computer Science,
• Cross Cultural Communication.
Qualification: Excellent
Grade average: 4.8 / 5.0 scale (In the top 1% of students)
Main courses taken:
• Payments, Risk Management and Financing,
• Analysis of Business Situations and Processes,
• Foreign Trade Regulation,
• International Trade and Forwarding,
• International Business Transactions,
• Business Environment in the EU,
• Applied Computer Science,
• Cross Cultural Communication.
Skills
Languages
-
English (IELTS 7.0 + CEMS C2)
Expert
-
German [TELC B2 + Ökonomie und Management B2 (SZIE Zöld Út)]
Good
-
French (B1)
Notions
-
Hungarian (native)
Expert
IT
-
MS Office
Advanced
-
Diamond Stúdió
Advanced
-
Adobe Photoshop
Intermediate
-
Adobe Illustrator
Intermediate
-
GIMP
Good
-
GoAnimate
Expert
-
Cubase, Audacity
Advanced
-
SeaMonkey
Advanced
-
C#
Notions
-
HTML 5
Notions
-
SPSS, STATA
Advanced
-
Tableau
Good
-
StarCite
Good
-
Cvent
Expert
-
Adobe Analytics
Good
-
Google Analytics
Advanced
-
Epsilon Agility Harmony Email Marketing
Expert
-
Marketo
Expert
-
Knak
Expert
-
Drupal
Advanced
-
UMT / CMT Metadata Tagging
Advanced
-
Google Adwords
Good
-
Google Trends
Good
-
Google Correlate
Good
Transferable
-
Project Management
Good
-
Strategic planning
Advanced
-
Structured thinking
Expert
-
Time management
Expert
-
Public speaking
Good
-
Analytical
Advanced
-
Econometric Analysis
Advanced
-
Marketing strategy
Good
-
Market research
Expert
-
Negotiation skills
Advanced
-
Influencing skils
Advanced
-
Digital Sales
Good
-
Digital automation
Good
-
Curiosity
Expert
-
Collaborative skills
Expert
Interests
Music
- Playing the guitar
Sports
- Hiking,
- Football.
Travel
- Learning foreign languages,
- Cultural immersion.
