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Charlotte CALVEZ

Marketing - Communication

Charlotte CALVEZ
34 years old
Driving License
Seattle (98102) United States (Washington)
Professional Status
Available soon
  • Request for proposal for Lafarge, Nexity Blue Office, Sony (in english)
  • Analysis of the specifications of public and private RFP
  • Summary of needs and strategic answers to the specifications
  • Preparation of technical brief for RFP with customization project
  • Relation with partners in case of companies association or outsourcing on unmanaged activities (security, safety, multitechnical...)
  • Work with the quality methods service and the Operation Director
  • CONSULTING in Communication Strategy & Incentives
  • Requests for proposal
  • Total Achats / Mondelez / Reunica / Barilla
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  • MRX Systems - IT Solutions for Aviation
    HELI EXPO 2013 in Las Vegas (World’s largest Helicopter trade show - More than 20,000 attendees, 736 exhibitors)
  • Conception & creation of the booth (Las Vegas)
  • Offline & Online Communication
  • Human & logistics Management
  • Sales representation & market research
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  • Building the overall marketing strategy (means, methods and planning) and track execution plan with specific metrics
  • Responsible for the brand image and positioning. Leverage events (participation and / or animation computer fairs, organization of customer events) and communication media to improve brand visibility and perception.
  • Community management (Forums, Facebook, Twitter, etc...) and press relations
  • New design of the website in French / English. Regular update to drive additional traffic, especially on the "communication" sections (news, testimonials, Sponsoring, Partnership, Expert speeches ...)
  • Partners / Customers : Deezer, Dailymotion, Vestiaire Collective, Virgin Mega, Yasound, F-Secure ...
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  • In charge of planning several events, mainly dealing with product launches: i) internal conventions, sales meetings ii) press coverage iii) regional or worldwide external events iv) corporate events
  • Accomplishments:
    - Renault Bose Edition @ Palais de Chaillot - 400 people : international press, VIP
    - General Assembly 2011 @ Palais des Congrès
    - Conventions from 60 to 500 people
    - Michelin Challenge Bibendum @ Berlin, 5 days of Fair & vehicle Trials for the press, professionals and Public, more than 20 000 people.
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  • Communication of the Advertising offers and build partnerships with privileged clients.
    - Definition of Advertising Communication (rate cards, marketing studies ...)
    - Organization of events with media agencies and advertisers (conferences, previews, breakfast)
    More than 20 events between October and January (Procter & Gamble, Fiat, BNP, Nestlé..)
    - Management of communication providers
    - Monitoring the Advertising website
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  • Definition of the calendar and the axes of internal communication;
  • Communication tools set up : creation of the TV contents, intranet update, writing of e-mails and newsletters;
  • +20 internal events supervised: communication plan, relation with providers, budget monitoring
  • Accomplishments : Company Meeting, Windows 7 Launch, Internal and external inauguration of « Le Campus » : new Microsoft France headquarter
  • Definition and implementation of integrated marketing and communication campaigns: objectives, device, schedule, Profits analysis and return on investment evaluation investment ; Organization of events (conferences, seminars, evening events).
    Piloting a full event project : “Microsoft Village” implementation during the « Techdays » event (deployment of 30 Microsoft stands among 130 partners and communities - 16.000 visitors in 3 days)
  • Event Communication: internal events, exhibitions and conventions organization, writing and publication of articles / interviews on the intranet, customer satisfaction surveys via E-Survey,
    Technical Communication: shooting photo / video, editing manual.
  • Realizations : "Innov'Days”, three days for the VIP of the company on new technologies being (demonstrations and tests of vehicles): more than 600 participants and 99% of satisfaction - "The Issue of R&AE" filmed in the “Atelier Renault”, interest at 97%.
  • Corporate
  • Event / Public Relations
  • Strategy
  • Press Relations
  • Online & Offline
  • Creation of communication tools: newsletters, corporate brochure, emailing, print, events, on-line
  • Creation of training and teaching tools
  • Translation and editing documents
  • International
  • Project management: strategic and content (France + International : USA and Germany)
  • Managing budgets
  • Organization and operational monitoring of projects
  • Taking brief and writing specifications
  • Customer and suppliers relations
  • Audiovisual Production
  • Sales
  • Windows : XP, W7 and W8
  • Mac OSX
  • Microsoft Office : Excel, Word, Outlook, Power point, OneNote
  • Microsoft Share Point
  • CMS
  • Movie Maker
  • Windows Live Meeting
  • Sphinx
  • Collexia
  • E-Survey / Event Box
  • French: native language
  • English: bilingual (TOEIC : 920/990)
  • German: academy skills
  • integrity, organization, dynamism, tenacity, trustworthy, collaborative
  • Strategy
  • Trade Marketing
  • Social Media Marketing
  • Web Project Management
  • Sponsorship - Partnership
  • Web 2.0

Master degree in Management - Marketing & Communication

Cefire Paris, Groupe INSEEC

September 2007 to October 2010
Marketing & Communication,
Major in License and 3rd place in Master 2

DUT GEA - Gestion des Entreprises et des Administrations

IUT Gestion des Entreprises et des Administrations - Option PMO Sceaux

September 2005 to June 2007
Management, Marketing & Communication.

Bachelor in Sports Management

High Point University

December 2004 to June 2005
  • Tennis in competition (french 2/6) + 2005 High Point University
  • Beach Tennis in competition, Ski, Surf, Golf, Roller, Horse riding
  • Photography & Travels: black & white portraits - Landscapes- Road Books
  • Australia, Thailande, Cambodia, USA (west & east cost), Italy, Spain, Portugal, Ireland, UK, Germany, Greece, Turkey, Egypt, Marocco, Tunisia