Building the overall marketing strategy (means, methods and planning) and track execution plan with specific metrics
Responsible for the brand image and positioning. Leverage events (participation and / or animation computer fairs, organization of customer events) and communication media to improve brand visibility and perception.
Community management (Forums, Facebook, Twitter, etc...) and press relations
New design of the website in French / English. Regular update to drive additional traffic, especially on the "communication" sections (news, testimonials, Sponsoring, Partnership, Expert speeches ...)
In charge of planning several events, mainly dealing with product launches: i) internal conventions, sales meetings ii) press coverage iii) regional or worldwide external events iv) corporate events
- Renault Bose Edition @ Palais de Chaillot - 400 people : international press, VIP
- General Assembly 2011 @ Palais des Congrès
- Conventions from 60 to 500 people
- Michelin Challenge Bibendum @ Berlin, 5 days of Fair & vehicle Trials for the press, professionals and Public, more than 20 000 people.
Communication of the Advertising offers and build partnerships with privileged clients.
- Definition of Advertising Communication (rate cards, marketing studies ...)
- Organization of events with media agencies and advertisers (conferences, previews, breakfast)
More than 20 events between October and January (Procter & Gamble, Fiat, BNP, Nestlé..)
- Management of communication providers
- Monitoring the Advertising website
Definition and implementation of integrated marketing and communication campaigns: objectives, device, schedule, Profits analysis and return on investment evaluation investment ; Organization of events (conferences, seminars, evening events).
Piloting a full event project : “Microsoft Village” implementation during the « Techdays » event (deployment of 30 Microsoft stands among 130 partners and communities - 16.000 visitors in 3 days)
Event Communication: internal events, exhibitions and conventions organization, writing and publication of articles / interviews on the intranet, customer satisfaction surveys via E-Survey,
Technical Communication: shooting photo / video, editing manual.
Realizations : "Innov'Days”, three days for the VIP of the company on new technologies being (demonstrations and tests of vehicles): more than 600 participants and 99% of satisfaction - "The Issue of R&AE" filmed in the “Atelier Renault”, interest at 97%.