MRX Systems - IT Solutions for Aviation HELI EXPO 2013 in Las Vegas (World’s largest Helicopter trade show - More than 20,000 attendees, 736 exhibitors)
Building the overall marketing strategy (means, methods and planning) and track execution plan with specific metrics
Responsible for the brand image and positioning. Leverage events (participation and / or animation computer fairs, organization of customer events) and communication media to improve brand visibility and perception.
Community management (Forums, Facebook, Twitter, etc...) and press relations
New design of the website in French / English. Regular update to drive additional traffic, especially on the "communication" sections (news, testimonials, Sponsoring, Partnership, Expert speeches ...)
Iguane Solutions, spécialiste du conseil, de l'hébergement et de l'infogérance sur mesure, vous accompagne depuis 2000 dans le développement de vos services. Iguane Solutions, votre partenaire de croissance,vous propose une présence internationale en Europe, aux Etats-unis, en Russie et en Asie.
In charge of planning several events, mainly dealing with product launches: i) internal conventions, sales meetings ii) press coverage iii) regional or worldwide external events iv) corporate events
Accomplishments:
Renault Bose Edition @ Palais de Chaillot - 400 people : international press, VIP
General Assembly 2011 @ Palais des Congrès
Conventions from 60 to 500 people
Michelin Challenge Bibendum @ Berlin, 5 days of Fair & vehicle Trials for the press, professionals and Public, more than 20 000 people.
Company Description
Worked in the “Event department” part of the Worldwide Marketing & Communication Department with strong expertise, helping other division to achieve their PR goals.
Communication of the Advertising offers and build partnerships with privileged clients.
Definition of Advertising Communication (rate cards, marketing studies ...)
Organization of events with media agencies and advertisers (conferences, previews, breakfast) More than 20 events between October and January (Procter & Gamble, Fiat, BNP, Nestlé..)
Definition and implementation of integrated marketing and communication campaigns: objectives, device, schedule, Profits analysis and return on investment evaluation investment ; Organization of events (conferences, seminars, evening events). Piloting a full event project : “Microsoft Village” implementation during the « Techdays » event (deployment of 30 Microsoft stands among 130 partners and communities - 16.000 visitors in 3 days)
Event Communication: internal events, exhibitions and conventions organization, writing and publication of articles / interviews on the intranet, customer satisfaction surveys via E-Survey, Technical Communication: shooting photo / video, editing manual.
Realizations : "Innov'Days”, three days for the VIP of the company on new technologies being (demonstrations and tests of vehicles): more than 600 participants and 99% of satisfaction - "The Issue of R&AE" filmed in the “Atelier Renault”, interest at 97%.
