JOHANNA BLIN
B2B | Data-driven marketing strategy | DemandGen | ABM | Digital Transformation | Management
Marketing
Digital
Consciencieuse
Professionnelle
Bon relationnel
37 ans
Permis de conduire
Aulnay-sur-Mauldre (78126) France
En poste
En recherche active
Diplômée de l’Université de Nanterre en Affaires Internationales et Négociation Interculturelle, je suis enrichie de plusieurs expériences marketing au service d’entreprises très diverses, à différents postes nécessitant organisation, rigueur, réactivité, créativité, gestion du stress, excellent relationnel et dynamisme. Je suis également capable de hiérarchiser les urgences, de prendre des initiatives et ai l’esprit d’équipe ainsi qu’une bonne capacité d’écoute et de communication.
Laissez-vous convaincre !
Laissez-vous convaincre !
Responsable Marketing Régional - Europe du Sud
Hexagon
Depuis mars 2022
- Manage the execution and campaign roll out working with country teams (6 direct reports)
- Manage the execution and campaign roll out working with country teams (6 direct reports)
- Drive the activities that support the sales pipeline
- Drive the activities that support the sales pipeline
- Manage the marketing plan budget
- Manage the marketing plan budget
- Coordinate with stakeholders to fully integrate country events and activities into a regional and central marketing plan
- Coordinate with stakeholders to fully integrate country events and activities into a regional and central marketing plan
- Coordinate the Product launch plans within the region and the Global MarCom Product & Industry teams
- Coordinate the Product launch plans within the region and the Global MarCom Product & Industry teams
- Work with global industries and functional teams to design and deliver campaigns and programs to company brand and strategy
- Work with global industries and functional teams to design and deliver campaigns and programs to company brand and strategy
- Locally manage and drive metrics to measure effectiveness of marketing activity in the region
- Locally manage and drive metrics to measure effectiveness of marketing activity in the region
- Develop and maintain marketing reports and analysis relating to marketing projects/campaigns in SDFC
- Develop and maintain marketing reports and analysis relating to marketing projects/campaigns in SDFC
- Contribute to communications calendar through submission of editorial opportunities whereby topics relevant to region fit with our commercial program offering. Develop and grow press engagement opportunities
- Contribute to communications calendar through submission of editorial opportunities whereby topics relevant to region fit with our commercial program offering. Develop and grow press engagement opportunities
- Execute central digital strategy for all campaigns, including social media, online assets, media publication & subscriptions, website & content management
- Execute central digital strategy for all campaigns, including social media, online assets, media publication & subscriptions, website & content management
- Manage Pardot Campaigns across the South region
- Provide regular updates to project stakeholders and management on progress against milestones, risks to delivery, resource requirements
- Manage Pardot Campaigns across the South region