Passionate about Marketing and Luxury, my project is to work in operational marketing, in order to evolve into Strategic Marketing/Brand Management. My goal is to work on brand's problematic, and develop the business helping brands to match their customers with adapted products.
I got skills and knowledge in operational marketing, business intelligence, business development, market intelligence, financials, project management, emerging countries.
French native - English/Spanish fluent International mobility
Brands: Paco Rabanne, Nina Ricci, Prada, Valentino, Carolina Herrera, Comme des Garçons, Mango, Beauty (Shakira & Antonio Banderas). Markets: Asia-Pacific, Russia, Middle-East, Eastern Europe, Scandinavia-Baltics, Africa.
Business Intelligence : Monitored and analyzed market relevant data from markets to track business performance
Revenues analysis by products and markets (Net Revenues, Profit & Loss)
Marketing analysis (VMS, P&L, Net Revenues, Wholesale, SOS, rankings)
Created a dashboard to help the decision making for the department’s top management in order to improve the competitiveness / profitability and market share
Responsible for the weekly Marketing Intelligence (focus on Fragrances, Cosmetics, Fashion)
Results: Net Revenues +30% ; Market Share +13% (vs. Y-1) / modernized newsletter template and content
Operational Marketing:
Adapted Marketing and Promotional Plans (GWP) for the markets
Shipped samples to the markets and commercial teams
Team support:
Interacted with the regional teams and support functions
Organized and coordinated the Department’s annual international seminar which taked place in Istanbul (100 pers.)
Detailed Description
International environment / working languages: spanish and english
Company Description
Puig is a third-generation family-owned fashion and fragrance business based in Barcelona, founded in 1914 by Antonio Puig. The strength of the company lies in its ability to build brands, to shape the image of brands through fashion, and to translate that same image into the world of fragrance through storytelling and product excellence.
Puig success stories include a combination of owned brands such as Carolina Herrera, Nina Ricci, Paco Rabanne and Jean Paul Gaultier, licenses such as Prada, Valentino and Comme des Garçons, and celebrity fragrances.
