Passionate about Marketing and Luxury, my project is to work in operational marketing, in order to evolve into Strategic Marketing/Brand Management. My goal is to work on brand's problematic, and develop the business helping brands to match their customers with adapted products.
I got skills and knowledge in operational marketing, business intelligence, business development, market intelligence, financials, project management, emerging countries.
French native - English/Spanish fluent International mobility
Brands: Paco Rabanne, Nina Ricci, Prada, Valentino, Carolina Herrera, Comme des Garçons, Mango, Beauty (Shakira & Antonio Banderas). Markets: Asia-Pacific, Russia, Middle-East, Eastern Europe, Scandinavia-Baltics, Africa.
Business Intelligence : Monitored and analyzed market relevant data from markets to track business performance
Revenues analysis by products and markets (Net Revenues, Profit & Loss)
Marketing analysis (VMS, P&L, Net Revenues, Wholesale, SOS, rankings)
Created a dashboard to help the decision making for the department’s top management in order to improve the competitiveness / profitability and market share
Responsible for the weekly Marketing Intelligence (focus on Fragrances, Cosmetics, Fashion)
Results: Net Revenues +30% ; Market Share +13% (vs. Y-1) / modernized newsletter template and content
Operational Marketing:
Adapted Marketing and Promotional Plans (GWP) for the markets
Shipped samples to the markets and commercial teams
Team support:
Interacted with the regional teams and support functions
Organized and coordinated the Department’s annual international seminar which taked place in Istanbul (100 pers.)